{"id":11323,"date":"2023-01-22T02:52:37","date_gmt":"2023-01-21T18:52:37","guid":{"rendered":"https:\/\/ihower.tw\/blog\/?p=11323"},"modified":"2023-03-11T15:19:23","modified_gmt":"2023-03-11T07:19:23","slug":"%e6%a5%b5%e7%b0%a1%e5%b8%82%e5%a0%b4%e7%87%9f%e9%8a%b7-%e5%bf%83%e5%be%97%e6%91%98%e8%a6%81","status":"publish","type":"post","link":"https:\/\/ihower.tw\/blog\/11323-%e6%a5%b5%e7%b0%a1%e5%b8%82%e5%a0%b4%e7%87%9f%e9%8a%b7-%e5%bf%83%e5%be%97%e6%91%98%e8%a6%81","title":{"rendered":"\u6975\u7c21\u5e02\u5834\u71df\u92b7 \u5fc3\u5f97\u6458\u8981"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/book.douban.com\/subject\/35260706\/\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"384\" data-attachment-id=\"11324\" data-permalink=\"https:\/\/ihower.tw\/blog\/11323-%e6%a5%b5%e7%b0%a1%e5%b8%82%e5%a0%b4%e7%87%9f%e9%8a%b7-%e5%bf%83%e5%be%97%e6%91%98%e8%a6%81\/s33835415\" data-orig-file=\"https:\/\/ihower.tw\/blog\/wp-content\/uploads\/2023\/01\/s33835415.jpg\" data-orig-size=\"270,384\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"s33835415\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ihower.tw\/blog\/wp-content\/uploads\/2023\/01\/s33835415-211x300.jpg\" data-large-file=\"https:\/\/ihower.tw\/blog\/wp-content\/uploads\/2023\/01\/s33835415.jpg\" src=\"https:\/\/ihower.tw\/blog\/wp-content\/uploads\/2023\/01\/s33835415.jpg\" alt=\"\" class=\"wp-image-11324\" srcset=\"https:\/\/ihower.tw\/blog\/wp-content\/uploads\/2023\/01\/s33835415.jpg 270w, https:\/\/ihower.tw\/blog\/wp-content\/uploads\/2023\/01\/s33835415-211x300.jpg 211w\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" \/><\/a><\/figure>\n\n\n\n<p>\u5f88\u4e0d\u932f\u7684\u4e00\u672c\u57fa\u65bc\u79d1\u7279\u52d2\u7406\u8ad6\u7684\u884c\u92b7\u66f8\u7c4d\uff0c\u5f88\u559c\u6b61\u9019\u672c\u7684\u7de8\u6392\u67b6\u69cb\uff0c\u5149\u662f\u76ee\u9304\u5c31\u662f\u6574\u672c\u66f8\u7684\u7cbe\u83ef\u6458\u8981 \u3002\u66f8\u540d\u53eb\u505a\u6975\u7c21\uff0c\u5167\u5bb9\u679c\u7136\u4e5f\u6c92\u6709\u5ee2\u8a71\u592a\u591a\uff0c\u5e7e\u4e4e\u90fd\u6709\u6293\u5230\u884c\u92b7\u5b78\u7684\u95dc\u9375\u91cd\u9ede\u3002\u96d6\u662f\u5f9e\u884c\u92b7\u5b78\u7406\u8ad6\u4f86\u7576\u4f5c\u4e3b\u7d50\u69cb\uff0c\u4f46\u4f5c\u8005\u9084\u52a0\u4e0a\u4e86\u73fe\u4ee3\u6578\u4f4d\u71df\u92b7\u61c9\u8a72\u8981\u8ac7\u7684\u6210\u9577\u99ed\u5ba2\u3001\u6578\u64da\u6307\u6a19\u8ddf\u5718\u968a\u67b6\u69cb \u3002\u66f8\u4e2d\u642d\u914d\u7406\u8ad6\u7684\u6848\u4f8b\u4e5f\u4e0d\u932f\uff0c\u7a0d\u5fae\u53ef\u60dc\u597d\u5e7e\u500b\u8209\u4f8b\u90fd\u91cd\u8907\u7528\u4f5c\u8005\u505a\u7684 TurboABC \u5c31\u662f\u4e86\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f5c\u8005\u63a8\u85a6\u884c\u92b7\u6700\u91cd\u8981\u7684\u4e94\u672c\u7d93\u5178\n<ul class=\"wp-block-list\">\n<li>\u79d1\u7279\u52d2 \u884c\u92b7\u7ba1\u7406<\/li>\n\n\n\n<li>\u5b9a\u4f4d Al Ries, Jack Trout<\/li>\n\n\n\n<li>\u6574\u5408\u71df\u92b7\u50b3\u64ad Heidi Schultz<\/li>\n\n\n\n<li>\u5927\u6578\u64da Schonberger<\/li>\n\n\n\n<li>\u6210\u9577\u99ed\u5ba2\u653b\u7565 Sean Ellis<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e00\u7ae0 \u5168\u5c40<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u884c\u92b7\u4e0d\u662f\u4e00\u4e9b\u9ede\u5b50\u8ddf\u5275\u610f\uff0c\u800c\u662f\u4e00\u5957\u601d\u8003\u548c\u89e3\u6c7a\u554f\u984c\u7684\u65b9\u6cd5\u548c\u5de5\u5177\u9ad4\u7cfb\n<ul class=\"wp-block-list\">\n<li>\u6578\u5343\u842c\u9810\u7b97\uff0c\u4e0d\u662f\u7d66\u4e00\u4e9b\u96f6\u6563\u9ede\u5b50\u548c\u6253\u6cd5<\/li>\n\n\n\n<li>\u800c\u662f\u80fd\u77e5\u9053\u8981\u95dc\u6ce8\u4ec0\u9ebc\u3001\u5148\u505a\u4ec0\u9ebc\u5f8c\u505a\u4ec0\u9ebc\u3001\u767c\u529b\u9ede\u5728\u54ea\u88e1\u3001\u5982\u4f55\u6253\u6557\u5c0d\u624b\u7b49\u7b49<\/li>\n\n\n\n<li>\u898f\u6a21\u5316\u7684\u5e02\u5834\u71df\u92b7\u5be6\u6230\uff0c\u9700\u8981\u517c\u6709\u5b8c\u6574\u5c08\u696d\u9ad4\u7cfb\uff0c\u548c\u843d\u5730\u6253\u6cd5\u7684\u652f\u6490<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u884c\u92b7\u662f \u77ad\u89e3\u5ba2\u6236\u9700\u6c42 \u4e26\u6eff\u8db3\u5ba2\u6236\u9700\u6c42\uff0c\u53ef\u5206\u70ba\u516b\u5927\u6a21\u584a\n<ul class=\"wp-block-list\">\n<li>\u4e86\u89e3\u5ba2\u6236\u9700\u6c42\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u6d1e\u5bdf: \u4e86\u89e3\u74b0\u5883\u3001\u884c\u696d\u3001\u7af6\u722d\u8005\u3001\u5ba2\u6236<\/li>\n\n\n\n<li>\u5ba2\u6236\u7d30\u5206 : \u56e0\u70ba\u5ba2\u6236\u662f\u591a\u6a23\u5316\u7684<\/li>\n\n\n\n<li>\u76ee\u6a19\u5ba2\u6236\u9078\u64c7 : \u627e\u5230\u80fd\u767c\u529b\u7684\u5c0d\u8c61<\/li>\n\n\n\n<li>\u5b9a\u4f4d\u8207\u54c1\u724c: \u8981\u4f54\u9818\u5ba2\u6236\u5fc3\u667a\u7684\u54ea\u500b\u4f4d\u7f6e<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u6eff\u8db3\u5ba2\u6236\u9700\u6c42\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u71df\u92b7\u7d44\u5408 : \u63074P<\/li>\n\n\n\n<li>\u91cf\u5316\u6307\u6a19\u548c\u7d50\u679c\u8ffd\u8e64: \u8a2d\u5b9a\u76ee\u6a19<\/li>\n\n\n\n<li>\u5718\u968a\u67b6\u69cb\u8207\u8003\u6838\u6307\u6a19<\/li>\n\n\n\n<li>\u9ed1\u5ba2\u589e\u9577: \u7528\u5be6\u9a57\u9a45\u52d5\u589e\u9577\u3001\u63d0\u5347\u6548\u7387<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u79d1\u7279\u52d2\u8b1b\u4e86\u4e03\u500b\u6a21\u584a\uff0c\u6574\u5408\u71df\u92b7\u50b3\u64ad\u8b1b\u7b2c\u56db\u500bP<\/li>\n\n\n\n<li>\u5b9a\u4f4d\u548c\u6210\u9577\u99ed\u5ba2\u51fa\u81ea \u5be6\u6230\u6d3e<\/li>\n\n\n\n<li>\u898f\u6a21\u5316\u7684\u5e02\u5834\u71df\u92b7\uff0c\u9700\u8981\u517c\u6709 \u5c08\u696d\u9ad4\u7cfb \u548c \u843d\u5730\u6253\u6cd5<\/li>\n<\/ul>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e8c\u7ae0 \u5e02\u5834\u6d1e\u5bdf<\/h2>\n\n\n\n<p>\u76ee\u7684: \u4e86\u89e3\u66f4\u591a\u3001\u6253\u5f97\u66f4\u51c6<br>\u7121\u8ad6\u505a\u4e0d\u505a\u90fd\u6703\u767c\u751f\uff0c\u53ea\u662f\u6df1\u5ea6\u548c\u5ee3\u5ea6\u7684\u5dee\u5225\uff0c\u7576\u7136\u6709\u4e9b\u5275\u8fa6\u4eba\u5f88\u5f37\u9760\u7d93\u9a57\u76f4\u89ba\uff0c\u4f8b\u5982 steven job<br>\u4e0d\u505a\u7576\u7136\u4e5f\u53ef\u4ee5\u6253\u4ed7\uff0c\u53ea\u662f\u6253\u6c92\u90a3\u9ebc\u6e96\u800c\u5df2\u3002<br>\u4f46\u71df\u92b7\u5c08\u696d\u7684\u5730\u65b9\u5728\u65bc: \u6703\u5229\u7528\u6a21\u578b\u548c\u6578\u64da\u5de5\u5177\uff0c\u53ef\u4ee5\u7d50\u69cb\u5316\u7684\u505a\u3001\u6301\u7e8c\u7684\u505a<br>\u56db\u500b\u7dad\u5ea6\u8981\u770b: \u5b8f\u89c0\u74b0\u5883\u3001\u884c\u696d\u3001\u7af6\u722d\u8005\u3001\u76ee\u6a19\u5ba2\u6236\uff0c\u6709\u4e94\u7a2e\u6d1e\u5bdf\u6a21\u578b\u53ef\u7528:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e94\u7a2e\u6d1e\u5bdf\u6a21\u578b<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PEST \u5206\u6790\u5b8f\u89c0\n<ul class=\"wp-block-list\">\n<li>\u73fe\u5728\u548c\u672a\u4f86\u7684\u5b8f\u89c0\u74b0\u5883\uff0c\u9069\u5408\u6211\u5011\u505a\u7684\u751f\u610f\u55ce?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u6ce2\u7279\u4e94\u529b \u5206\u6790\u5728\u6b64\u7522\u696d\u7684\u751f\u5b58\u7a7a\u9593<\/li>\n\n\n\n<li>SWOT \u5206\u6790\u81ea\u5df1\u548c\u7af6\u722d\u8005\u7684\u512a\u52a3\u52e2\uff0c\u6293\u4f4f\u6a5f\u9047\u6253\u6557\u5c0d\u65b9\n<ul class=\"wp-block-list\">\n<li>\u5916\u90e8\u7684\u6a5f\u9047\u548c\u5a01\u8105\u3001\u5167\u90e8\u7684\u512a\u52e2\u548c\u5f31\u52e2<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u7af6\u722d\u8005\u6a21\u578b\n<ul class=\"wp-block-list\">\n<li>\u4f5c\u8005\u81ea\u5df1\u767c\u660e\u7684\uff0c\u5c31\u662f\u628a \u76f4\u63a5\u7af6\u722d\u5c0d\u624b\u3001\u9593\u63a5\u3001\u66ff\u4ee3\u8005\u3001\u6f5b\u5728\u9032\u5165\u8005\uff0c\u90fd\u5217\u51fa\u4f86\u800c\u5df2<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u7528\u6236\u756b\u50cf Persona \u5206\u6790\u5ba2\u6236<\/li>\n<\/ul>\n\n\n\n<p>\u5e02\u5834\u6d1e\u5bdf\u4e5f\u9084\u6709\u5f88\u591a\u5c08\u696d\u5e02\u5834\u8abf\u7814\u516c\u53f8<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e02\u5834\u7684\u6578\u64da\u6536\u96c6<\/h3>\n\n\n\n<p>\u4e8c\u624b\u6578\u64da: \u5c31\u53ef\u4ee5\u77e5\u905390%\u7684\u5b8f\u89c0\u74b0\u5883\u3001\u884c\u696d\u548c\u7af6\u722d\u8005\u8a0a\u606f\u4e86<br>\u4e00\u624b\u6578\u64da: \u5148\u505a\u5b9a\u6027\u8abf\u67e5(\u5ea7\u8ac7\u6703or\u6df1\u5ea6\u8a2a\u8ac7)\uff0c\u5728\u505a\u5b9a\u91cf\u8abf\u67e5(\u554f\u5377)\uff0c\u9019\u6a23\u624d\u77e5\u9053\u8981\u554f\u4ec0\u9ebc\u554f\u984c\u4f86\u7d71\u8a08<br>\u4f46\u76ee\u524d\u5229\u7528\u6280\u8853\u624b\u6bb5\u8ffd\u8e64\uff0c\u6b63\u5728\u53d6\u4ee3\u5411\u5ba2\u6236\u63d0\u554f\uff0c\u6210\u70ba\u4e3b\u6d41\u7684\u6578\u64da\u6536\u96c6\u65b9\u5f0f<br>CRM \u5347\u7d1a\u70ba DMP\uff0c\u7d00\u9304\u5ba2\u6236\u5168\u751f\u547d\u9031\u671f\u884c\u70ba<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e09\u7ae0 \u5ba2\u6236\u7d30\u5206 \u548c \u76ee\u6a19\u5ba2\u6236\u9078\u64c7 (STP)<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>STP \u5206\u5225\u662f\u5e02\u5834\u5340\u9694S (Segmentation)\u3001\u76ee\u6a19\u5e02\u5834T (Targeting)\u3001\u5b9a\u4f4dP (Positioning)\uff0c\u662f\u884c\u92b7\u5b78\u7684\u91cd\u8981\u7406\u8ad6\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u6211\u5011\u53ea\u670d\u52d9\u8ab0\uff0c\u9019\u662f\u4e00\u500b\u9700\u8981\u53d6\u6368\u7684\u96e3\u984c\u3002\u9700\u8981\u9ad8\u5c64\u7684\u81bd\u8b58\u548c\u80fd\u529b\u53bb\u6c7a\u5b9a\u3002<br>\u76ee\u7684\u662f\u505a\u5dee\u7570\u5316\uff0c\u624d\u6709\u7af6\u722d\u529b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9019\u662f\u5169\u4ef6\u4e8b\u60c5\uff0c\u8981\u5206\u958b\u505a\n<ul class=\"wp-block-list\">\n<li>\u5ba2\u6236\u7d30\u5206\uff0c\u9019\u500b\u6bd4\u8f03\u4e0d\u6703\u8b8a\u5316\n<ul class=\"wp-block-list\">\n<li>\u7d30\u5206\u5e02\u5834\u8981\u53ef\u4ee5\u88ab\u5dee\u7570\u5316\u63cf\u8ff0\uff0c\u800c\u4e14\u91cf\u7d1a\u8db3\u5920\u5927<\/li>\n\n\n\n<li>\u4e0d\u540c\u5ba2\u6236\u505a\u5206\u7fa4\u7dad\u5ea6\uff0c\u7bc4\u4f8b\u7528\u9577\u57ce\u6c7d\u8eca\u6839\u64da\u6b3e\u5f0f\u504f\u597dx\u50f9\u683c\u5340\u9593<\/li>\n\n\n\n<li>\u53ef\u7528\u7db2\u683c\u6a21\u578b\u8868\u8ff0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u76ee\u6a19\u5ba2\u6236\u9078\u64c7\uff0c\u9019\u500b\u6703\u8b8a\u5316\uff0c\u4f01\u696d\u6703\u9078\u64c7\u53bb\u9032\u653b\u4e0d\u540c\u76ee\u6a19<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u56db\u7ae0 \u5b9a\u4f4d<\/h2>\n\n\n\n<p>\u6975\u7c21\u5b9a\u7fa9: \u5728\u5ba2\u6236\u5fc3\u667a\u4e2d\u4f54\u9818\u4e00\u500b\u5dee\u7570\u5316\u7684\u4f4d\u7f6e\u3002\u7528\u4e00\u500b\u6975\u5ea6\u7c21\u5316\u7684\u5b9a\u4f4d\u4fe1\u606f\u3002<br>\u4e09\u7a2e\u7d93\u5178\u5b9a\u4f4d\u65b9\u5f0f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9818\u5c0e\u8005\u5b9a\u4f4d: \u5f37\u8abf\u4eba\u7121\u6211\u6709<\/li>\n\n\n\n<li>\u6311\u6230\u8005\u5b9a\u4f4d: \u5f37\u8abf\u4eba\u6709\u6211\u512a\uff0c\u6216\u4eba\u6709\u6211\u4e0d\u540c<\/li>\n\n\n\n<li>\u91cd\u65b0\u5b9a\u4f4d\u7af6\u722d\u5c0d\u624b\u7684\u5b9a\u4f4d: \u5275\u5efa\u81ea\u5df1\u7684\u7a7a\u4f4d\uff0c\u5f04\u4e00\u500b\u65b0\u7684\u54c1\u985e<\/li>\n<\/ul>\n\n\n\n<p>\u8981\u80fd\u8b1b\u6e05\u695a\u5dee\u7570\u5316\uff0c\u7528\u4e00\u500b\u8a5e\u6216\u4e00\u53e5\u8a71\uff0c\u6e05\u695a\u8868\u9054:<br>\u6211\u5011\u662f\u8ab0\u3001\u6211\u5011\u505a\u4ec0\u9ebc\u3001\u6211\u5011\u6709\u4f55\u4e0d\u540c<br>\u5be6\u969b\u843d\u5730\uff0c\u9700\u8981\u7528\u54c1\u724c\u53bb\u4f54\u9818\u5ba2\u6236\u5fc3\u667a\u4e2d\u7684\u90a3\u500b\u4f4d\u7f6e<br>\u5b9a\u4f4d\u7684\u4e3b\u9ad4\u662f\u54c1\u724c\uff0c\u4e0d\u662f\u4f01\u696d\u548c\u7d44\u7e54\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e94\u7ae0 \u54c1\u724c<\/h2>\n\n\n\n<p>\u5b9a\u7fa9: \u4e00\u500b\u5305\u542b\u529f\u80fd\u50f9\u503c\u548c\u60c5\u611f\u50f9\u503c\u5169\u65b9\u9762\u7684\u627f\u8afe<br>\u627f\u8afe\u7684\u542b\u7fa9\u662f\uff0c\u7d66\u5ba2\u6236\u4e00\u500b\u660e\u78ba\u800c\u7a69\u5b9a\u7684\u9810\u671f\uff0c\u63a8\u52d5\u5ba2\u6236\u6d88\u8cbb\u6c7a\u7b56<br>\u6d88\u8cbb\u54c1\u7684\u529f\u80fd\u50f9\u503c\u4f54\u6bd4\u8f03\u9ad8\uff0c\u9ad8\u7aef\u5962\u4f88\u54c1\u5247\u662f\u60c5\u611f\u50f9\u503c\u8f03\u9ad8\u3002<br>\u505a\u66f4\u9ad8\u7d1a\u54c1\u724c\u7684\u6697\u8a9e: \u4e0d\u50c5\u50c5\u662f\u2026..<br>\u54c1\u724c\u50f9\u503c\u5716\u2026. \u4e0d\u5c31\u662f\u756b\u500b\u5708\u5beb\u4e0a\u627f\u8afe\u3001\u529f\u80fd\u50f9\u503c\u548c\u60c5\u611f\u50f9\u503c\u2026. ???<br>\u96d6\u7136\u54c1\u724c\u6982\u5ff5\u65e9\u65bc\u5b9a\u4f4d\uff0c\u4f46\u5b9a\u4f4d\u7406\u8ad6\u53ef\u4ee5\u5927\u5e45\u63d0\u5347\u54c1\u724c\u7684\u751f\u7522\u529b<\/p>\n\n\n\n<p>\u54c1\u724c\u548c\u5b9a\u4f4d\uff0c\u5e6b\u52a9\u6211\u5011\u89e3\u6c7a\uff0c\u7528\u4e00\u500b\u600e\u9ebc\u6a23\u7684\u54c1\u724c\u627f\u8afe\uff0c\u53bb\u4f54\u9818\u5ba2\u6236\u5fc3\u667a\u4e2d\u7684\u90a3\u500b\u5dee\u7570\u5316\u4f4d\u7f6e<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u95dc\u65bc\u5b9a\u4f4d\u548c\u54c1\u724c\uff0c\u6211\u5f37\u529b\u63a8\u85a6<a href=\"\/blog\/archives\/11355\">\u99ae\u885b\u6771\u7684\u5347\u7d1a\u5b9a\u4f4d24\u8b1b<\/a>\uff0c\u6709\u66f4\u5b8c\u6574\u7cbe\u5f69\u7684\u5167\u5bb9\u3002<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u516d\u7ae0 \u5e02\u5834\u71df\u92b7\u7d44\u5408-\u524d3P<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>4P \u5206\u5225\u662f Product (\u7522\u54c1) \u3001Price (\u50f9\u683c) \u3001Place (\u5730\u9ede) \u3001Promotion (\u4fc3\u92b7)\uff0c\u662f\u884c\u92b7\u5b78\u7684\u91cd\u8981\u6846\u67b6\uff0c\u6db5\u84cb\u71df\u92b7\u7684\u56db\u500b\u7d44\u6210\u90e8\u5206\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>4P \u5c31\u662f\u514c\u73fe\u627f\u8afe\u7684\u624b\u6bb5\uff0c\u4e26\u4e14 1+1+1+1 &gt; 4 \u5354\u540c\u767c\u529b\uff0c\u4e0d\u80fd\u4e92\u76f8\u885d\u7a81<br>\u5728\u7dda\u6559\u80b2\u4f01\u696d\u504f\u597d \u660e\u661f\u4ee3\u8a00\u53ef\u4ee5\u5feb\u901f\u77ed\u671f\u5f4c\u88dc\u7522\u54c1\u7684\u54c1\u8cea\u611f\u548c\u4fe1\u4efb\u611f\u4e0d\u8db3<br>\u524d\u4e09P\u82e5\u5dee\u4e0d\u591a\uff0c\u5c31\u9760\u7b2c4P\u4f86\u767c\u529b\u4e86\u3002\u71df\u92b7\u4eba\u624b\u88e1\u6c92\u6709\u721b\u724c\uff0c\u721b\u724c\u4e5f\u8981\u6253\u6210\u597d\u724c\u3002<br>\u4f01\u696d\u5167\u6709\u4e0d\u540c\u5d17\u4f4d\u5728\u9a45\u52d54P: \u7522\u54c1\u7d93\u7406\u8ca0\u8cac\u7522\u54c1\u7d44\u5408\u3001\u50f9\u683c\u7d44\u5408\u3002\u96f6\u552e\u7d93\u7406\u3001\u96fb\u5546\u7d93\u7406\u8ca0\u8cac\u6e20\u9053\u7d44\u5408\u3002\u516c\u95dc\u7d93\u7406\u3001\u5ee3\u544a\u7d93\u7406\u3001\u5a92\u9ad4\u7d93\u7406\u8ca0\u8cac\u4fc3\u92b7\u7d44\u5408\u7b49\u7b49<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u9019\u4e00\u7ae0\u4e0d\u597d\u770b\uff0c\u56e0\u70ba\u4f5c\u8005\u8a8d\u70ba\u71df\u92b7\u4eba\u4e3b\u8981\u662f\u5728\u505a\u7b2c4P\uff0c\u6240\u4ee5\u9019\u7ae0\u6709\u9ede\u6c92\u5565\u4e7e\u8ca8\u554a\u3002\u8fd1\u671f\u770b\u5230\u8ac7 Product \u548c Price \u6bd4\u8f03\u7cbe\u5f69\u7684\u662f<a href=\"\/blog\/archives\/11541\" title=\"\">\u5c0f\u99ac\u5b8b\u7684\u71df\u92b7\u7b46\u8a18<\/a>\u3002<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e03\u7ae0 \u5e02\u5834\u71df\u92b7\u7d44\u5408-\u7b2c4P<\/h2>\n\n\n\n<p>\u4fc3\u92b7\u7d44\u5408(Promotion Mix) \u672c\u8cea\u5c31\u662f\u5f8c\u4f86\u7684\u6574\u5408\u71df\u92b7\u50b3\u64ad IMC<br>\u5305\u62ec\u50b3\u7d71\u5ee3\u544a\u3001\u6578\u5b57\u71df\u92b7\u3001\u516c\u5171\u95dc\u4fc2\u3001\u92b7\u552e\u4fc3\u92b7\uff0c\u9019\u56db\u985e\u50b3\u64ad\u5de5\u5177<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AIDA\u6a21\u578b: \u8a8d\u77e5\u3001\u8208\u8da3\u3001\u6c7a\u7b56\u3001\u8cfc\u8cb7\n<ul class=\"wp-block-list\">\n<li>\u6574\u5408\u71df\u92b7\u50b3\u64ad\u6a21\u578b: \u8aaa\u660e\u50b3\u7d71\u5ee3\u544a\u7528\u65bc \u8a8d\u77e5\u968e\u6bb5\u3001\u92b7\u552e\u4fc3\u92b7\u7528\u65bc\u8cfc\u8cb7\u968e\u6bb5 (p.147\u5716)<\/li>\n\n\n\n<li>\u6574\u5408\u5c31\u662f\u5728\u65bc\u5ba2\u6236\u5728\u8cfc\u8cb7\u6c7a\u7b56\u968e\u6bb5\u4e2d\uff0c\u7528\u9019\u56db\u7a2e\u5de5\u5177\u767c\u63ee\u4e0d\u540c\u50b3\u64ad\u80fd\u529b<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>POES \u6a21\u578b\n<ul class=\"wp-block-list\">\n<li>Paid media, Owned-media, Earned-media<\/li>\n\n\n\n<li>S \u662f\u4f5c\u8005\u767c\u660e\u7684 Sales Platform<\/li>\n\n\n\n<li>Paid media: \u8a8d\u77e5<\/li>\n\n\n\n<li>Owned media: \u8208\u8da3<\/li>\n\n\n\n<li>Earned media: \u8a55\u8ad6\u5206\u4eab\u3001\u4e8c\u6b21\u50b3\u64ad<\/li>\n\n\n\n<li>Sales Platform: \u8cfc\u8cb7\u3001\u5fe0\u8aa0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>POES \u662f\u5be6\u7528\u7684\u6574\u5408\u71df\u92b7\u50b3\u64ad\u5be6\u6230\u6a21\u578b\n<ul class=\"wp-block-list\">\n<li>\u53ef\u4f86\u4f48\u5c40\u4eba\u529b\u548c\u9810\u7b97<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5982\u4f55\u5206\u914d\u624d\u662f\u843d\u5730\u96e3\u984c? \u54c1\u724c\u578b\u5ee3\u544a v.s \u6d41\u91cf\u578b\u5ee3\u544a\n<ul class=\"wp-block-list\">\n<li>\u50b3\u7d71\u5ee3\u544a\u57fa\u672c\u5c31\u662f\u54c1\u724c\u578b\u5ee3\u544a\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u597d\u611f\u5ea6<\/li>\n\n\n\n<li>\u6d41\u91cf\u578b\u5ee3\u544a\u8207\u5ba2\u6236\u76f4\u63a5\u4e92\u52d5\uff0c\u5e36\u4f86\u6dfa\u5728\u5ba2\u6236<\/li>\n\n\n\n<li>\u96d6\u7136\u53ef\u4ee5 100%\u653e\u5728\u6d41\u91cf\u578b\uff0c\u9019\u6a23\u92b7\u552e\u9810\u6e2c\u6bd4\u8f03\u7c21\u55ae\u3001\u6700\u6c92\u6709\u98a8\u96aa\n<ul class=\"wp-block-list\">\n<li>\u4f46\u662f\u5f8c\u671f\u6703\u767c\u73fe\u7372\u5ba2\u6210\u672c\u589e\u52a0\u3001\u8f49\u5316\u7387\u8b8a\u4f4e\u3002\u56e0\u70ba\u5e02\u5834\u5c0d\u6211\u5011\u8a8d\u77e5\u7684\u5ba2\u4eba\u4e0d\u5920\u591a\uff0c\u4fe1\u4efb\u5ea6\u4e0d\u5920<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u50b3\u7d71\u5ee3\u544a\u5927\u898f\u6a21\u8f5f\u70b8\u8d95\u9b5a\uff0c\u6578\u5b57\u71df\u92b7\u62c9\u7db2\u6355\u9b5a \u7684\u5354\u540c\u6a21\u5f0f (ihower: \u5c31\u662f \u7a2e\u8349 \u6536\u5272 \u9ebb)<\/li>\n\n\n\n<li>\u505a\u8f5f\u70b8\u54c1\u724c\u578b\u5ee3\u544a\u7684\u7576\u6708\u6bd4\u4f8b\u662f 8:2 \u6216\u662f 7:3\n<ul class=\"wp-block-list\">\n<li>\u4e00\u7dda\u57ce\u5e02\uff0c\u55ae\u500b\u57ce\u5e02 1200~2000W \u54c1\u724c\u98fd\u548c\u5f0f\u653b\u64ca\uff0c\u642d\u914d 300~400\u842c\u6d41\u91cf\u578b\u5ee3\u544a<\/li>\n\n\n\n<li>\u7701\u6703\u7d1a\u57ce\u5e02\uff0c500~1000W \u54c1\u724c\uff0c200~300W \u6d41\u91cf\u578b<\/li>\n\n\n\n<li>\u5730\u7d1a\u5e02\uff0c300~500W\u54c1\u724c\uff0c80~150W \u6d41\u91cf\u578b<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u4e4b\u5f8c\u6703\u5012\u904e\u4f86\uff0c\u8b8a\u6210 2:8, 3:7\uff0c\u751a\u81f3 1:9, 0:10\n<ul class=\"wp-block-list\">\n<li>\u56e0\u70ba\u6975\u5c11\u6709\u4f01\u696d\u80fd\u4e00\u76f4\u8f5f\u70b8\u54c1\u724c\u578b\u5ee3\u544a<\/li>\n\n\n\n<li>\u4e00\u5e74\u5167\u91dd\u5c0d\u55ae\u500b\u57ce\u5e02\u98fd\u548c\u653b\u64ca 1~2 \u6b21\u5373\u53ef\uff0c\u56e0\u70ba\u592a\u8cb4\u4e86<\/li>\n\n\n\n<li>\u6bcf\u5bb6\u4f01\u696d\u7684\u914d\u6bd4\u662f CMO \u7684\u6210\u529f\u79d8\u5bc6<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u6700\u7d42\u9084\u662f\u770b \u6dfa\u5ba2\u6578\u898f\u6a21\u3001\u92b7\u552e\u984d\u898f\u6a21\u3001ROI \u7b49\u6709\u7121\u6210\u9577<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u50b3\u64ad\u4e09\u8981\u7d20\n<ul class=\"wp-block-list\">\n<li>\u76ee\u6a19\u5ba2\u6236: STP\u56de\u7b54\u4e86<\/li>\n\n\n\n<li>\u50b3\u64ad\u5167\u5bb9: \u5b9a\u4f4d\u548c\u54c1\u724c\u56de\u7b54\u4e86<\/li>\n\n\n\n<li>\u50b3\u64ad\u6e20\u9053: \u4e0a\u8ff0\u7684\u56db\u500b\u5de5\u5177\u914d\u6bd4\u3002\u9019\u4e5f\u662f\u96a8\u6642\u4ee3\u6301\u7e8c\u5728\u8b8a\u5316<\/li>\n\n\n\n<li>\u4f5c\u8005\u8a8d\u70ba \u5167\u5bb9\u71df\u92b7\u3001\u793e\u4ea4(\u5a92\u9ad4)\u71df\u92b7\uff0c\u53ea\u662f\u5167\u5bb9\u5275\u65b0\u3001\u6e20\u9053\u5275\u65b0\u800c\u5df2\uff0c\u4e26\u4e0d\u80fd\u4e0a\u5347\u5230\u71df\u92b7\u9ad8\u5ea6\u3002\u71df\u92b7\u5169\u500b\u5b57\u88ab\u6feb\u7528\u4e86\u3002<\/li>\n\n\n\n<li>\u770b\u6e05\u672c\u8cea\u6bd4\u8f03\u91cd\u8981<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u516b\u7ae0 \u9ed1\u5ba2\u589e\u9577<\/h2>\n\n\n\n<p>\u53c8\u53eb \u7528\u6236\u589e\u9577 or \u7528\u6236\u904b\u71df\uff0c\u7528\u4f86\u63d0\u5347 \u5e02\u5834\u71df\u92b7 \u7684\u751f\u7522\u529b<br>\u4e00\u5957\u901a\u904e\u9ad8\u901f\u5ea6\u3001\u8de8\u8077\u80fd\u7684\u8a66\u9a57\u4f86\u9a45\u52d5\u4e94\u7a2e\u589e\u9577(AARRR)\u7684\u65b9\u6cd5<br>\u5c08\u6ce8\u7528\u6236\u6578\u91cf\u7684\u589e\u9577\u548c\u7528\u6236\u751f\u547d\u9031\u671f\u50f9\u503c\u7684\u6700\u5927\u5316<br>\u5de5\u4f5c\u66f4\u4f9d\u8cf4\u6578\u64da\u5206\u6790\u3001\u7de8\u7a0b\u3001\u8de8\u5718\u968a\u5354\u4f5c(e.g. \u7522\u54c1\u7814\u767c\u5718\u968a)\u3001\u5167\u5bb9\u9a45\u52d5\u3001\u5de5\u5177\u9a45\u52d5\u3001\u6d41\u7a0b\u7d30\u7bc0\uff0c\u7528\u8a66\u9a57\u4f86\u9a45\u52d5\u589e\u9577<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AARRR\n<ul class=\"wp-block-list\">\n<li>\u7372\u5ba2<\/li>\n\n\n\n<li>\u6fc0\u6d3b<\/li>\n\n\n\n<li>\u8b8a\u73fe<\/li>\n\n\n\n<li>\u7559\u5b58<\/li>\n\n\n\n<li>\u63a8\u85a6<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u9ed1\u5ba2\u589e\u9577\u9589\u74b0: \u5206\u6790 -&gt; \u63d0\u51fa\u60f3\u6cd5 -&gt; \u6392\u512a\u5148\u7d1a -&gt; \u6e2c\u8a66 \u2026.. (\u7121\u9650\u5faa\u74b0)<\/li>\n\n\n\n<li>\u7dda\u4e0a\u6559\u80b2\u884c\u696d: \u6c60\u5167\u990a\u9b5a(\u5fae\u4fe1\u7fa4)\u3001\u518d\u91e3\u9b5a\uff0c\u5df2\u7d93\u662f\u6a19\u6e96\u6d41\u7a0b\u4e86<\/li>\n\n\n\n<li>\u5404\u7a2e\u5fae\u4fe1\u865f\u7ba1\u7406\u5de5\u5177\n<ul class=\"wp-block-list\">\n<li>wetool <a href=\"https:\/\/www.wetool.pro\/\" class=\"autohyperlink\">www.wetool.pro\/<\/a><\/li>\n\n\n\n<li>\u4e92\u52d5\u5bf6 <a href=\"https:\/\/www.wxb.com\/wxpush\/index\" class=\"autohyperlink\">www.wxb.com\/wxpush\/index<\/a><\/li>\n\n\n\n<li>\u4efb\u52d9\u5bf6 <a href=\"https:\/\/rrx.cn\/content-4y2ujh\" class=\"autohyperlink\">rrx.cn\/content-4y2ujh<\/a> ?<\/li>\n\n\n\n<li>\u5495\u5695\u7ba1\u5bb6 <a href=\"https:\/\/gulugj.com\/\" class=\"autohyperlink\">gulugj.com\/<\/a><\/li>\n\n\n\n<li>\u5a92\u60f3\u5230 <a href=\"https:\/\/www.94mxd.com.cn\/\" class=\"autohyperlink\">www.94mxd.com.cn\/<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5ba2\u6236\u63a8\u85a6\u62c9\u65b0\u4f54\u92b7\u552e\u984d\u6709\u591a\u5c11\uff0c\u662f\u4e00\u500b\u5065\u5eb7\u6210\u9577\u7684\u91cd\u8981\u6307\u6a19<\/li>\n\n\n\n<li>\u4e0d\u80fd\u53d6\u4ee3\u5ee3\u544a\u6295\u653e\uff0c\u4e5f\u4e0d\u662f\u53ea\u6709\u5fae\u4fe1\u7fa4\u904b\u71df<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u9019\u7ae0\u8b1b\u7684\u9084\u597d\uff0c\u5c0d\u65bc\u4ec0\u9ebc\u662f\u9ed1\u5ba2\u589e\u9577\u9019\u7ae0\u7c21\u5316\u5230\u592a\u6a21\u7cca\u4e86\uff0c\u4e0d\u5920\u6709\u91cd\u9ede\u8ddf\u7d50\u69cb\u3002\u4f5c\u8005\u6709\u53e6\u51fa\u500b\u4e00\u5c0f\u6642\u7684<a href=\"https:\/\/app4e3b5rsh8318.h5.xiaoeknow.com\/v1\/goods\/goods_detail\/p_63aa67f4e4b0fc5d121c67d0?type=3&amp;type=3\">\u5165\u9580\u6fc3\u7e2e\u7dda\u4e0a\u8ab2\u7a0b<\/a> \u53ef\u4ee5\u8cb7\u4f86\u770b\u3002<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u4e5d\u7ae0 \u91cf\u5316\u6307\u6a19\u548c\u7d50\u679c\u8ffd\u8e64: \u8a2d\u5b9a\u76ee\u6a19 (\u5c0d\u4e8b\u8003\u6838)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9802\u5c64\u91cf\u5316\u6307\u6a19\n<ul class=\"wp-block-list\">\n<li>\u8868\u793a\u6700\u7d42\u7d50\u679c: \u82b1\u591a\u5c11\u9322\u3001\u6548\u679c\u3001ROI<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5e02\u5834\u71df\u92b7\u90e8\u5167\u95dc\u9375\u6307\u6a19\n<ul class=\"wp-block-list\">\n<li>\u8868\u793a \u57f7\u884c\u904e\u7a0b<\/li>\n\n\n\n<li>\u54c1\u724c\u3001\u6d41\u91cf\uff0c\u5ba2\u6236\u7684\u5168\u751f\u547d\u9031\u671f\u90fd\u53ef\u4ee5\u91cf\u5316 p.208\n<ul class=\"wp-block-list\">\n<li>\u6d41\u91cf\u578b\u91cf\u5316\u6307\u6a19\u6f0f\u6597<\/li>\n\n\n\n<li>\u54c1\u724c\u578b\u91cf\u5316\u6307\u6a19\u6e05\u55ae<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u9019\u662f\u5c0e\u822a\u7cfb\u7d71<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u516d\u5957\u8868: \u6709\u5b8c\u6574\u9ad4\u7cfb\u3001\u4ee5\u53ca\u597d\u7684\u6e9d\u901a\u547d\u540d\n<ul class=\"wp-block-list\">\n<li>F \u5e02\u9577\u6230\u9b25\u8868\u5831\u8868(\u65e5\u6708)\uff0c\u6bcf\u5929\u770b\u3001\u6bcf\u5929\u767c<\/li>\n\n\n\n<li>P \u5e74\u5ea6\u8a08\u756b\u8207\u9054\u6210\u8868\uff0c\u6bcf\u6708\u770b<\/li>\n\n\n\n<li>M \u5a92\u9ad4\u9078\u64c7\uff0c\u6bcf\u5929\u770b<\/li>\n\n\n\n<li>D \u57ce\u5e02\u548c\u7522\u54c1\u62c6\u89e3 \uff0c\u6bcf\u5929\u770b<\/li>\n\n\n\n<li>CR \u5275\u610f\u8868\uff0c\u6bcf\u5929\u770b<\/li>\n\n\n\n<li>T \u57fa\u790e\u6307\u6a19\uff0c\u6bcf\u5929\u770b<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u512a\u5148\u505a P \u548c F \u8868<\/li>\n\n\n\n<li>\u6700\u597d\u80fd\u7cfb\u7d71\u5316\u81ea\u52d5\u7522\u751f\uff0c\u800c\u4e14\u5c31\u662f\u8981\u9019\u9ebc\u591a\u8868\uff0c\u719f\u80fd\u751f\u5de7<\/li>\n\n\n\n<li>\u53ef\u6709\u9810\u8b66\u95a5\u503c\uff0c\u5373\u6642\u63d0\u9192<\/li>\n\n\n\n<li>\u8f49\u5316\u7387\u548c ROI \u8a08\u7b97\uff0c\u8981\u7528\u8ffd\u8e64\u7d2f\u8a08(\u628a\u4e4b\u5f8c\u624d\u6210\u4ea4\u7684\u4e5f\u7b97\u9032\u4f86) \u624d\u6e96\uff0c\u56e0\u70ba\u5ba2\u6236\u7684\u6c7a\u7b56\u9031\u671f\u53ef\u80fd\u5f88\u9577\uff0c\u6642\u9593\u932f\u4f4d\u4e86\n<ul class=\"wp-block-list\">\n<li>\u5230\u5e95\u8981\u8ffd\u8e64\u591a\u4e45\uff0c\u6bcf\u500b\u4f01\u696d\u4e0d\u4e00\u6a23\uff0c\u53ef\u80fd\u8ffd\u8e64\u5230\u6b21\u6708\u3001\u6b21\u6b21\u6708\u3001\u6b21\u6b21\u6b21\u6708\u5373\u53ef<\/li>\n\n\n\n<li>\u65e5\u5831\u53ef\u4ee5\u7528\u7c21\u55ae\u7d2f\u8a08\uff0c\u4f46\u662f\u6708\u5831\u548c\u5e74\u5831\u8981\u6e96<\/li>\n\n\n\n<li>\u751a\u81f3\u5206\u958b\u7b97 \u8f49\u5316\u7387(\u7d2f\u8a08\u8ffd\u8e641\u5929)\u3001\u8f49\u5316\u7387(\u7d2f\u8a08\u8ffd\u8e643\u5929)\u3001\u8f49\u5316\u7387(\u7d2f\u8a08\u8ffd\u8e647\u5929)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b2c\u5341\u7ae0 \u5718\u968a\u67b6\u69cb\u8207\u8003\u6838\u6307\u6a19 (\u5c0d\u4eba\u8003\u6838)<\/h2>\n\n\n\n<p>\u8ac7\u4eba\u5982\u4f55\u5b89\u6392\uff0c\u4e0d\u540c\u516c\u53f8\u6703\u5408\u4f75\u4ee5\u4e0b\u8077\u80fd\u6210\u70ba\u4e0d\u540c\u90e8\u6216\u662f\u4e0d\u540c\u7d44\u5225<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5341\u591a\u7a2e\u8077\u80fd\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u6d1e\u5bdf<\/li>\n\n\n\n<li>\u54c1\u724c<\/li>\n\n\n\n<li>\u516c\u95dc\u95dc\u4fc2<\/li>\n\n\n\n<li>\u6578\u5b57\u71df\u92b7<\/li>\n\n\n\n<li>\u50b3\u7d71\u5ee3\u544a<\/li>\n\n\n\n<li>\u5927\u6578\u64da\u548c CRM<\/li>\n\n\n\n<li>\u5275\u610f\u8a2d\u8a08<\/li>\n\n\n\n<li>\u9ed1\u5ba2\u589e\u9577<\/li>\n\n\n\n<li>\u96f6\u552e<\/li>\n\n\n\n<li>\u7570\u696d\u5408\u4f5c(\u6230\u7565\u5408\u4f5c)<\/li>\n\n\n\n<li>\u5730\u63a8<\/li>\n\n\n\n<li>\u793e\u4ea4\u5a92\u9ad4<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u4f5c\u8005\u5efa\u8b70\u53ef\u5206\u4e09\u500b\u7d44: \u54c1\u724c\u3001\u6d41\u91cf\u548c\u9ed1\u5ba2\u589e\u9577<\/li>\n\n\n\n<li>\u5e02\u5834\u71df\u92b7\u90e8\u9580\u8981\u625b\u696d\u7e3e\u55ce? \u8ddf\u696d\u52d9\u5718\u968a\u4e92\u7529\u934b?\n<ul class=\"wp-block-list\">\n<li>\u73fe\u5728\u7684\u6280\u8853\u53ef\u4ee5\u8ffd\u8e64\u4e86\uff0c\u56e0\u70ba\u4ee5\u524d\u53ea\u80fd\u770b\u9593\u63a5\u7684\u76ee\u6a19\uff0c\u4f8b\u5982\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5e02\u5834\u4f54\u6709\u7387\u7b49\u7b49<\/li>\n\n\n\n<li>\u73fe\u5728\u76f4\u63a5\u770b\u6dfa\u5ba2\u6578\u91cf\u3001\u92b7\u552e\u984d\u3001ROI \u9019\u4e09\u5927\u6307\u6a19\uff0c\u4e09\u8005\u8981\u4e00\u8d77\u770b<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u5e02\u5834\u71df\u92b7\u5718\u968a\uff0c\u4e00\u534a\u505a\u6d41\u91cf\u3001\u4e00\u534a\u505a\u54c1\u724c\u3002\u4e00\u534a\u6280\u8853\u6d3b\u3001\u4e00\u534a\u85dd\u8853\u6d3b\u3002<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u9019\u7ae0\u53ef\u60dc\u4e0d\u5920\u660e\u78ba\uff0c\u5982\u679c\u53ef\u4ee5\u91dd\u5c0d\u4e0d\u540c\u898f\u6a21\u4e0d\u540c\u985e\u578b\u7684\u516c\u53f8\uff0c\u76f4\u63a5\u5efa\u8b70\u53ef\u4ee5\u600e\u9ebc\u5206\u7d44\u5c31\u66f4\u597d\u4e86<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u6700\u5f8c<\/h2>\n\n\n\n<p>\u6574\u9ad4\u7684\u7d50\u69cb\u9084\u662f\u5f88\u4e0d\u932f\u7684\uff0c\u53ef\u60dc\u6709\u4e9b\u7ae0\u7bc0\u9084\u5dee\u5f37\u4eba\u610f\uff0c\u4f8b\u5982 6, 8, 10 \u7ae0\u3002<br>\u53e6\u5916\u53ef\u80fd\u662f\u56e0\u70ba\u6211\u540c\u6642\u4e5f\u5728\u770b\u5c0f\u99ac\u5b8b\u7684\u71df\u92b7\u7b46\u8a18\uff0c\u9813\u6642\u89ba\u5f97\u9019\u672c\u5728\u5546\u696d\u601d\u7dad\u7684\u5c64\u6b21\u4e0a\u5c31\u6c92\u9019\u9ebc\u53b2\u5bb3\u4e86\uff0c\u4e0d\u904e\u884c\u92b7\u5b78\u7684\u7bc4\u570d\u4e5f\u5c31\u662f\u9019\u6a23\u4e86\u5427\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u76f8\u6bd4\u6211\u5df2\u7d93\u4fee\u904e\u53f0\u5927MBA\u5b78\u5206\u73ed\u7684\u884c\u92b7\u7ba1\u7406\u8ab2\uff0c\u5b78\u6821\u6559\u7684\u5167\u5bb9\u591a\u4e86\u4e00\u6574\u7ae0\u7684\u6d88\u8cbb\u5fc3\u7406\u5b78\uff0c\u4f46\u6c92\u6709\u6210\u9577\u99ed\u5ba2\uff0c\u4e5f\u6c92\u6709\u5be6\u6230\u843d\u5730\u624d\u9700\u8981\u7684\u6578\u64da\u8ffd\u8e64\u548c\u5718\u968a\u67b6\u69cb\u3002<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u5f88\u4e0d\u932f\u7684\u4e00\u672c\u57fa\u65bc\u79d1\u7279\u52d2\u7406\u8ad6\u7684\u884c\u92b7\u66f8\u7c4d\uff0c\u5f88\u559c\u6b61\u9019\u672c\u7684\u7de8\u6392\u67b6\u69cb\uff0c\u5149\u662f\u76ee\u9304\u5c31\u662f\u6574\u672c\u66f8\u7684\u7cbe\u83ef\u6458\u8981 \u3002\u66f8\u540d\u53eb\u505a\u6975\u7c21\uff0c\u5167\u5bb9 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ihower.tw\/blog\/11323-%e6%a5%b5%e7%b0%a1%e5%b8%82%e5%a0%b4%e7%87%9f%e9%8a%b7-%e5%bf%83%e5%be%97%e6%91%98%e8%a6%81\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008\u6975\u7c21\u5e02\u5834\u71df\u92b7 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