{"id":1600,"date":"2007-02-15T01:59:32","date_gmt":"2007-02-14T17:59:32","guid":{"rendered":"http:\/\/ihower.idv.tw\/blog\/archives\/1600"},"modified":"2015-09-05T11:00:08","modified_gmt":"2015-09-05T03:00:08","slug":"%e9%9a%a8%e6%84%8f%e6%90%9c%e5%b0%8b-ambient-findability","status":"publish","type":"post","link":"https:\/\/ihower.tw\/blog\/1600-%e9%9a%a8%e6%84%8f%e6%90%9c%e5%b0%8b-ambient-findability","title":{"rendered":"\u96a8\u610f\u641c\u5c0b Ambient Findability"},"content":{"rendered":"<p><a href=\"http:\/\/www.books.com.tw\/exep\/assp.php\/ihower\/exep\/prod\/booksfile.php?item=0010354814\"><img loading=\"lazy\" decoding=\"async\" width=\"143\" src=\"http:\/\/www.oreilly.com.tw\/cover2\/a208_b.gif\" height=\"211\" style=\"width: 143px; height: 211px; padding: 10px\" \/><\/a><\/p>\n<p>\u5148\u5f9e\u66f8\u540d\u8ac7\u8d77\u5427\uff0cAmbient Findability \u7684\u539f\u610f\u662f<strong>\u74b0\u5883\u53ef\u5c0b\u6027<\/strong>\uff0c\u63cf\u8ff0\u4e00\u500b\u53ef\u4ee5\u5728\u4efb\u4f55\u6642\u5019\u5f9e\u4efb\u4f55\u5730\u9ede\uff0c\u627e\u5c0b\u5230\u4efb\u4f55\u4eba\u6216\u4e8b\u7269\u3002\u7576\u7136\u73fe\u5728\u5c1a\u672a\u9054\u5230\u9019\u7a2e\u5883\u754c\uff0c\u4e0d\u904e\u672a\u4f86\u7684\u8da8\u52e2\u5982\u6b64\uff0c\u56e0\u6b64\u9019\u672c\u66f8\u5c31\u5728\u63a2\u8a0e&#8221;\u884c\u52d5\u904b\u7b97&#8221;\u8207&#8221;\u7db2\u969b\u7db2\u8def&#8221;\u7684\u8cc7\u8a0a\u4e92\u52d5\u7b49\u7b49\u8b70\u984c\u3002<\/p>\n<blockquote><p>findability (n.) \u67d0\u7269\u4ef6\u5bb9\u6613\u88ab\u627e\u5c0b\u5230\u7684\u7a0b\u5ea6<br \/>\nambient (adj.) \u74b0\u5883\u7684;\u5305\u570d\u7684;\u00a0<\/p><\/blockquote>\n<p>\u4f5c\u8005 Peter Morville \u662f<a href=\"http:\/\/www.oreilly.com.tw\/product_web.php?id=a123\">\u8cc7\u8a0a\u67b6\u69cb\u5b78<\/a>\u4e00\u66f8\u7684\u4f5c\u8005\uff0c\u800c\u9019\u672c\u66f8\u53ef\u8aaa\u662f\u4ed6\u5c0d<strong>\u53ef\u5c0b\u6027<\/strong>\u7684\u898b\u89e3\u96dc\u8ac7\uff0c\u5b78\u8b58\u6df5\u535a\u7684\u4f5c\u8005\u8d70\u8a2a\u5404\u5bb6\u4e4b\u8a00\uff0c\u63d0\u4f9b\u6211\u5011\u5f88\u597d\u7684\u5168\u8c8c\u6027\u6280\u8853\u89c0\u5bdf\u8ddf\u601d\u8003\uff0c\u662f\u975e\u5e38\u503c\u5f97\u63a8\u85a6\u7684\u77e5\u8b58\u6027\u5c0f\u66f8\u3002<\/p>\n<p>(\u5176\u5be6\u53bb\u5e74\u770b\u5230\u82f1\u6587\u7248\u5c31\u60f3\u8cb7\u4e86\uff0c\u53ea\u662f\u6211\u82f1\u6587\u592a\u7834\u770b\u4e86\u5e7e\u9801\u770b\u4e0d\u61c2\u53ea\u597d\u653e\u68c4\uff0c\u60f3\u4e0d\u5230\u7adf\u7136\u7b49\u5230\u8cc7\u6df1\u8b6f\u8005\u8521\u5b78\u93de\u3002\u984c\u5916\u8a71\uff0c\u4ed6\u6700\u8fd1\u5728<a href=\"http:\/\/city.udn.com\/v1\/blog\/article\/index.jsp?uid=JerryTsai&amp;f_ART_CATE=77607\">\u95dc\u6ce8Adobe\u00a0Apollo\u00a0<\/a>\u5594 :p)<\/p>\n<p><!--more--><\/p>\n<p><em>\u7b2c\u4e00\u7ae0 \u5931\u8aa4\u62db\u9818\uff0c\u8ac7\u5c0b\u6027<\/em><\/p>\n<p>\u96a8\u8457\u79d1\u6280\u767c\u5c55\u8ddf\u8cc7\u8a0a\u4f86\u6e90\u7206\u589e\u7684\u73fe\u4ee3\uff0c<strong>\u8cc7\u8a0a\u8fa8\u8b58\u80fd\u529b<\/strong>(information literacy)\u8d8a\u4f86\u8d8a\u91cd\u8981\u4e86\u3002\u6211\u5011\u5982\u4f55\u53d6\u5f97\u60f3\u8981\u7684\u77e5\u8b58\uff0c\u505a\u51fa\u6d88\u606f\u9748\u901a\u7684\u6c7a\u7b56? \u53ef\u5c0b\u6027\uff0c\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u77bb\u524d\u9867\u5f8c\u3002<\/p>\n<p>\u53ef\u5c0b\u6027\u662f\u4e00\u7a2e\u7279\u8cea\uff0c\u53ef\u4ee5\u5f9e\u5169\u500b\u65b9\u9762\u4f86\u91cf\u6e2c\uff0c\u4e00\u662f\u500b\u5225\u7269\u4ef6\u4e2d\uff0c\u6709\u52a9\u65bc\u5c0b\u627e\u8a72\u7269\u4ef6\u7684\u5c6c\u6027\uff0c\u50cf\u662f\u6587\u4ef6\u7684\u6a19\u984c\u3001\u6551\u751f\u8863\u7684\u986f\u773c\u984f\u8272\u3001RFID\u6a19\u7c64\u7b49\u3002\u4e8c\u662f\u7cfb\u7d71\u5c64\u6b21\u5e6b\u52a9\u4eba\u5011\u5c0b\u8def\u6216\u627e\u7269\u7684\u652f\u63f4\u7a0b\u5ea6\uff0c\u4f8b\u5982\u75c5\u4eba\u5982\u4f55\u62b5\u9054\u91ab\u9662\u3001\u4f7f\u7528\u8005\u5728\u7db2\u7ad9\u4e0a\u662f\u5426\u6703\u8ff7\u8def? \u5728\u6578\u4f4d\u7684\u9818\u57df\u4e2d\uff0c\u6211\u5011\u76f8\u7576\u4f9d\u8cf4\u6587\u5b57(word)\u3001\u95dc\u9375\u5b57(keyword)\u3001\u6a19\u7c64(label)\u3001\u8d85\u9023\u7d50(link)\u7684\u5b57\u7b49\u4f86\u5340\u5206\u7269\u4ef6\u3002<\/p>\n<p>\u5f9e\u5546\u52d9\u50f9\u503c\u4e0a\u4f86\u770b\uff0c\u53ef\u5c0b\u6027\u6709\u4e00\u500b\u5f88\u5927\u7684\u91cd\u9ede: <strong>\u8a31\u591a\u4f7f\u7528\u8005\u4e26\u4e0d\u662f\u5f9e\u7db2\u7ad9\u9996\u9801\u958b\u59cb\u700f\u89bd\u7684\uff0c\u800c\u662f\u900f\u904e\u641c\u5c0b\u5de5\u5177\u3001\u90e8\u843d\u683c\u3001\u7db2\u8def\u66f8\u7c64\u7b49\u76f4\u63a5\u6df1\u5c64\u9023\u7d50\u5230\u7db2\u7ad9\u88e1\u9762\u3002<\/strong>\u56e0\u6b64\u70ba\u7db2\u7ad9\u5efa\u7acb\u4e00\u500b\u5177\u6709\u53ef\u5c0b\u6027\u7684\u7db2\u7ad9\u6bd4\u72f9\u9698\u7684\u7db2\u7ad9\u8a2d\u8a08\u76ee\u6a19 (\u53ea\u95dc\u6ce8\u7db2\u7ad9\u5f9e\u9996\u9801\u8d77\u597d\u4e0d\u597d\u770b\u597d\u4e0d\u597d\u7528) \u66f4\u70ba\u95dc\u9375\u91cd\u8981\u3002\u4f5c\u6cd5\u6709\u63d0\u4f9b\u597d\u7684\u8cc7\u8a0a\u67b6\u69cb\u3001\u652f\u63f4Web\u6a19\u6e96\u76f8\u5bb9\u3001\u63d0\u4f9bmatadata (\u5982RSS feed)\u3001\u5c07\u5167\u5bb9\u63d0\u4f9b\u51fa\u4f86\u800c\u4e0d\u662f\u57cb\u5728\u8cc7\u6599\u5eab\u4e2d\u7b49\u7b49\u3002\u53ef\u5c0b\u6027\u9664\u4e86\u5f71\u97ffWeb \u8a2d\u8a08\uff0c\u4e5f\u6b63\u5728\u8f49\u8b8a\u5e02\u5834\uff0c\u9019\u5c31\u662f\u76ee\u524d\u5f88\u6d41\u884c\u7684\u9577\u5c3e\u7406\u8ad6(Long Tail)\u3002<\/p>\n<p><em>\u7b2c\u4e8c\u7ae0 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\u7684\u4e16\u754c\u4e2d\uff0c\u6211\u5011\u66f4\u662f\u76e1\u60c5\u64c1\u62b1\u8b6c\u55bb(\u4f8b\u5982\u7db2\u7ad9\u5730\u5716\u3001\u5c0e\u89bd\u7cfb\u7d71\u7b49)\uff0c\u4e0d\u904e\u8981\u6ce8\u610f\u7684\u662f\u8b6c<strong>\u55bb\u61c9\u8a72\u662f&#8221;\u4e92\u88dc&#8221;\u800c\u975e&#8221;\u53d6\u4ee3&#8221;\uff0c\u6240\u6709\u7684\u8b6c\u55bb\u90fd\u6709\u4e0d\u8db3\u548c\u904e\u982d\u7684\u5730\u65b9\uff0c\u4f46\u6211\u5011\u4e0d\u61c9\u8a72\u56e0\u6b64\u5426\u5b9a\u4ed6\u5011\u7684\u6838\u5fc3\u50f9\u503c\u3002<\/strong><\/p>\n<p>\u4f5c\u8005\u63d0\u5230<strong>\u7528\u8cc7\u8a0a\u8996\u89ba\u5316\u7684\u6280\u8853\u4f86\u5c07Web\u5730\u5716\u5316\u7684\u6280\u8853\u5927\u90fd\u5931\u6557\u4e86<\/strong>\uff0c\u4f8b\u5982\u5617\u8a66\u7528\u4e92\u52d5\u5f0f\u5730\u5716\u4f86\u89e3\u6c7a\u641c\u5c0b\u548c\u5c0e\u89bd\u554f\u984c\uff0c\u9019\u662f\u56e0\u70baWeb\u662f\u6c92\u6709\u5be6\u969b\u7a7a\u9593\u7684\u554a\uff0c\u6ed1\u9f20\u9ede\u4e00\u9ede\u5c31\u904e\u53bb\u4e86\uff0c\u800c\u4e14\u4e5f\u6709\u773e\u591a\u8def\u5f91\u53ef\u4ee5\u76f8\u901a\u3002\u800c\u5229\u7528\u95dc\u9375\u5b57\u641c\u5c0b\u53ef\u4ee5\u5728\u56db\u5206\u4e4b\u4e00\u79d2\u5c07\u56db\u5341\u5104\u7db2\u7ad9\u6392\u5e8f\u51fa\u4f86\uff0cGoogle\u5c31\u4e0d\u641e\u4ec0\u9ebc\u8b6c\u55bb\uff0c\u53ea\u8981\u6587\u5b57\u548c\u8d85\u9023\u7d50\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u800c\u4e14\u8981\u5feb\uff0c\u9019\u6a23\u5c31\u5920\u4e86\u3002\u6211\u5011\u5c0d\u65bcWeb\u7684\u9ad4\u9a57\uff0c\u6c7a\u5b9a\u7528\u65bc\u50b3\u9054\u610f\u7fa9\u7684&#8221;\u5b57&#8221;\uff0c\u9019\u4e9b\u8b6c\u55bb\u5f71\u50cf\u96d6\u7136\u53ef\u884c\uff0c\u4f46\u5e6b\u52a9\u4e0d\u5927\u3002<\/p>\n<p><em>\u7b2c\u4e09\u7ae0 \u8cc7\u8a0a\u4e92\u52d5\uff0c\u8a73\u8ff0\u8cc7\u8a0a\u5c0b\u627e\u884c\u70ba\u7684\u4f86\u9f8d\u53bb\u8108<\/em><\/p>\n<blockquote><p>1959\u5e74 \u83ab\u723e\u65af\u5b9a\u5f8b:<br \/>\n\u5982\u679c\u9867\u5ba2\u89ba\u5f97\u64c1\u6709\u8cc7\u8a0a\u6bd4\u4e0d\u64c1\u6709\u8cc7\u8a0a\u66f4\u75db\u82e6\u3001\u66f4\u9ebb\u7169\uff0c\u90a3\u500b\u4eba\u5011\u5be7\u9858\u4e0d\u4f7f\u7528\u8cc7\u8a0a\u6aa2\u7d22\u7cfb\u7d71\u3002<\/p><\/blockquote>\n<p>\u73fe\u4eca\u88fd\u9020\u7684\u8cc7\u8a0a\u91cf\u5927\u6982\u662f\u4e00\u5e74\u4e94\u5341\u842c\u500b\u7f8e\u570b\u570b\u6703\u5716\u66f8\u9928\uff0c\u56e0\u6b64\u662f\u6642\u5019\u8a72<strong>\u628a\u7126\u9ede\u5f9e\u5efa\u7acb\u8c50\u5bcc\u7684\u8cc7\u8a0a\uff0c\u8f49\u79fb\u5230\u89e3\u6c7a\u6ce8\u610f\u529b\u8ca7\u4e4f<\/strong>\u7684\u65b0\u554f\u984c\u4e0a\u4e86\u3002\u9996\u5148\u4f5c\u8005\u5148\u4f86\u63a2\u8a0e\u8cc7\u8a0a\u7684\u5b9a\u7fa9\uff0c\u518d\u4f86\u5fc5\u9808\u628a\u8cc7\u8a0a\u5206\u985e\uff0c\u56e0\u6b64\u6211\u5011\u4f9d\u8cf4 &#8220;\u985e\u578b (genre)&#8221; \u4f5c\u70ba &#8220;\u6307\u51fa\u8a0a\u606f\u548c\u5a92\u9ad4&#8221; \u7684\u65b9\u5f0f\u3002<\/p>\n<p>1948\u5e74\u5b78\u8005\u63d0\u51fa<strong>\u8cc7\u8a0a\u6aa2\u7d22<\/strong>(information retrieval)\uff0c\u6838\u5fc3\u6982\u5ff5\u662f<strong>\u9069\u5207\u6027<\/strong>(relevance)\uff0c\u9069\u5207\u7684\u7d50\u679c\u5c31\u662f\u4f7f\u7528\u8005\u611f\u8208\u8da3\u4e14\u6709\u7528\u7684\u7d50\u679c\u3002\u9019\u88e1\u4f7f\u7528\u5169\u500b\u91cf\u6e2c\u65b9\u5f0f\uff0c\u4e00\u662f&#8221;<strong>\u7cbe\u78ba\u5ea6<\/strong>&#8220;\uff0c\u5373 \u5b58\u53d6\u51fa\u7684\u9069\u5207\u6578\u91cf\/\u7e3d\u5b58\u53d6\u6578\u91cf\uff0c\u4ee3\u8868&#8221;\u7cfb\u7d71\u53ea\u53d6\u51fa\u9069\u5207\u6587\u4ef6\u7684\u80fd\u529b&#8221;; \u4e8c\u662f&#8221;<strong>\u6db5\u84cb\u5ea6<\/strong>&#8220;\uff0c\u5373 \u5b58\u53d6\u51fa\u7684\u9069\u5207\u6578\u91cf\/\u7e3d\u9069\u5207\u6578\u91cf\uff0c\u4ee3\u8868&#8221;\u7cfb\u7d71\u53d6\u51fa\u5168\u90e8\u9069\u5207\u6587\u4ef6\u7684\u80fd\u529b&#8221;\u3002<\/p>\n<p>\u9019\u5169\u500b\u91cf\u6e2c\u5728\u4e0d\u540c\u60c5\u6cc1\u6709\u4e0d\u540c\u7684\u91cd\u8981\u6027\uff0c\u5728\u6a23\u672c\u641c\u5c0b(sample search)\u4e2d\uff0c\u53ea\u8981\u627e\u5230\u5c11\u6578\u512a\u826f\u6587\u4ef6\u5373\u53ef\uff0c\u6240\u4ee5\u7cbe\u78ba\u5ea6\u6bd4\u6db5\u84cb\u5ea6\u91cd\u8981\u3002\u5927\u591a\u6578\u7684Google\u641c\u5c0b\u8005\uff0c\u53ea\u8981\u5feb\u901f\u627e\u5230\u9069\u7528\u7684\u6587\u4ef6\u5373\u53ef\uff0c\u4e0d\u6703\u60f3\u82b1\u8cbb\u66f4\u591a\u7cbe\u529b\u7be9\u9078\u3002\u5982\u679c\u5df2\u7d93\u6709\u7279\u5b9a\u7bc4\u570d\uff0c\u53c8\u7a31\u505a\u5b58\u5728\u6027\u641c\u5c0b(existence search)\uff0c\u5247\u7cbe\u78ba\u5ea6\u53c8\u66f4\u91cd\u8981\u4e86\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5730\u6bef\u5f0f\u641c\u5c0b(exhaustive search)\u5247\u662f\u6db5\u84cb\u5ea6\u8f03\u70ba\u91cd\u8981\uff0c\u5f8b\u5e2b\u548c\u7814\u7a76\u8005\u9858\u610f\u72a7\u7272\u7cbe\u78ba\u5ea6\uff0c\u4ee5\u55c5\u51fa\u86db\u7d72\u99ac\u8de1\u3002\u4e0d\u904e\u6db5\u84cb\u5ea6\u7684\u6e2c\u91cf\u4e26\u4e0d\u5bb9\u6613\uff0c\u56e0\u70ba\u9700\u8981\u77e5\u9053&#8221;\u7e3d\u9069\u5207\u6578\u91cf&#8221;\u3002\u9019\u88e1\u4e00\u500b\u5927\u91cd\u9ede\u5c31\u662f\u898f\u6a21(scale)\uff0c<strong>\u6db5\u84cb\u7387\u6703\u96a8\u8457\u96c6\u5408\u6578\u76ee\u7684\u589e\u52a0\u800c\u5de8\u5e45\u6ed1\u843d<\/strong>\u3002\u8981\u7e7c\u7e8c\u63a2\u8a0e\u898f\u6a21\u7684\u5f71\u97ff\uff0c\u6211\u5011\u9700\u8981\u56de\u5230\u4eba\u985e\u7684&#8221;\u8a9e\u8a00&#8221;\u3002<\/p>\n<p>\u7528&#8221;\u6587\u5b57&#8221;\u91cd\u73fe&#8221;\u6982\u5ff5&#8221;\uff0c\u9019\u5c31\u662f\u8cc7\u8a0a\u6aa2\u7d22\u7684\u6839\u672c\u554f\u984c\u3002\u6587\u5b57\u662f\u6a21\u68f1\u5169\u53ef\u7684\uff0c\u4eba\u985e\u6839\u64da\u4e0d\u540c\u60c5\u5883\u6709\u4e0d\u540c\u89e3\u91cb\u3002\u9019\u88e1\u51fa\u73fe\u4e00\u500b\u51aa\u6b21\u6cd5\u5247(Power Law)\uff0c\u51fa\u73fe\u5728\u8a31\u591a\u5c0f\u4e8b\u4ef6\u548c\u5c11\u6578\u5927\u4e8b\u4ef6\u540c\u5b58\u7684\u72c0\u6cc1\uff0c\u4e5f\u5c31\u662f\u6211\u5011\u719f\u77e5\u768480\/20\u6cd5\u5247(\u598280%\u7684\u9023\u7d50\u6307\u541115%\u7684\u7db2\u9801)\uff0c\u800c\u8a9e\u8a00\u4e5f\u6b63\u662f\u5c6c\u65bc\u9019\u7a2e\u7cfb\u7d71\u3002\u5c11\u6578\u55ae\u5b57\u5e38\u5e38\u51fa\u73fe(\u524d\u516d\u540d\u4f5420%\uff0c\u524d\u4e94\u5341\u540d\u4f5450%)\uff0c\u53e6\u4e00\u4e9b\u5247\u5f88\u5c11\uff0c\u8a9e\u8a00\u5b78\u6559\u6388\u8a8d\u70ba\u9019\u662f&#8221;\u806f\u5408\u6027&#8221;(\u4e00\u5b57\u591a\u7fa9)\u548c&#8221;\u5206\u5316\u6027&#8221;(\u55ae\u5b57\u55ae\u7fa9)\u4e92\u76f8\u7af6\u722d\u7684\u7d50\u679c\uff0c\u5728\u6aa2\u7d22\u7684\u60c5\u5883\u4e2d\uff0c\u5247\u53ef\u4ee5\u89e3\u91cb\u6210&#8221;\u63cf\u8ff0&#8221;\u548c&#8221;\u8fa8\u8b58&#8221;\u7684\u529b\u91cf\uff0c\u524d\u8005\u76e1\u53ef\u80fd\u8aaa\u660e\u6587\u4ef6\u7684\u667a\u6167\u5167\u5bb9\uff0c\u5f8c\u8005\u76e1\u53ef\u80fd\u5340\u9694\u6bcf\u4e00\u4efd\u6587\u4ef6\u3002\u5168\u6587\u6aa2\u7d22\u504f\u5411\u63cf\u8ff0; \u552f\u4e00\u8b58\u5225 (\u5982 ISBN)\u7528\u65bc\u8fa8\u8b58; \u8a6e\u91cb\u8cc7\u6599\u6b04\u4f4d(\u5982\u66f8\u540d\u3001\u4f5c\u8005) \u548c\u63a7\u5236\u8a5e\u5f59(\u9810\u5148\u8a02\u597d\u7684\u6a19\u6e96\u8a5e\u5f59\uff0c\u4f8b\u5982\u6709\u56fa\u5b9a\u5e7e\u7a2e\u5206\u985e)\u5247\u4ecb\u65bc\u5169\u8005\u4e4b\u9593\u3002<\/p>\n<blockquote><p>\u7576\u7cfb\u7d71\u67091000\u4efd\u6587\u4ef6\u7684\u6642\u5019\uff0c\u5176\u4e2d\u6709100\u4efd\u5305\u542b&#8221;computing&#8221;\uff0c\u752810\u7a2e\u4e0d\u540c\u65b9\u5f0f\u3002<br \/>\n\u7576\u7cfb\u7d71\u67091000,000\u4efd\u6587\u4ef6\u7684\u6642\u5019\uff0c\u5176\u4e2d\u67097100\u4efd\u5305\u542b&#8221;computing&#8221;\uff0c\u752884\u7a2e\u4e0d\u540c\u65b9\u5f0f\u3002<\/p><\/blockquote>\n<p>\u9019\u9805\u5206\u6790\u544a\u8a34\u6211\u5011\uff0c\u82e5\u6c92\u6709\u66f4\u591a\u95dc\u9375\u5b57\u6216\u7279\u6b8a\u74b0\u5883\u8aaa\u660e\uff0c<strong>\u7cbe\u78ba\u5ea6\u4e5f\u6703\u96a8\u8457\u8cc7\u8a0a\u898f\u6a21\u8b8a\u5927\u800c\u6025\u907d\u4e0b\u8dcc\uff0c\u9664\u975e\u6211\u5011\u900f\u904e\u8fa8\u8b58\u7684\u529b\u91cf\u4f86\u6539\u5584\u3002<\/strong>\u56e0\u6b64\u6211\u5011\u5e38\u5e38\u66ff\u8a6e\u91cb\u8cc7\u6599\u6b04\u4f4d\u5236\u5b9a\u5c08\u7528\u7684\u63a7\u5236\u8a5e\u5f59\uff0c\u4f46\u662f\u96a8\u8457\u898f\u6a21\u7684\u6210\u9577\uff0c\u81ea\u5df1\u8cbc\u6a19\u7c64\u7684\u6210\u672c\u592a\u9ad8\u3002\u800cGoogle\u7684\u8907\u5408\u6f14\u7b97\u6cd5(\u7d50\u5408\u5168\u6587\u3001\u8a6e\u91cb\u8cc7\u6599\u548c\u5927\u773e\u8a55\u4f30\u7b49)\u96d6\u7136\u6709\u4e9b\u9032\u5c55\uff0c\u4e14\u8fd1\u5e74\u4f86\u95dc\u65bc\u96fb\u8166\u7cb9\u53d6\u8a9e\u610f\u7684\u7814\u7a76\u4e0d\u65b7\uff0c\u4f46\u53ea\u8981\u4eba\u985e\u9084\u7528\u8a9e\u8a00\uff0c\u8cc7\u8a0a\u6aa2\u7d22\u5c31\u6703\u6301\u7e8c\u4e0d\u5b8c\u7f8e\u3002<\/p>\n<p>\u56de\u5230\u4e00\u500b\u66f4\u57fa\u672c\u7684\u554f\u984c\uff0c\u4eba\u4e5f\u662f\u554f\u984c\uff0c\u56e0\u70ba\u9069\u5207\u5ea6\u7684\u91cf\u5ea6\u4e5f\u662f\u4e3b\u89c0\u7684\uff0c\u56e0\u70ba\u6bcf\u500b\u4eba\u5df2\u7d93\u77e5\u9053\u7684\u4e8b\u60c5\u548c\u60f3\u77e5\u9053\u7684\u90fd\u4e0d\u4e00\u6a23\u3002\u5df2\u77e5\u6700\u91cd\u8981\u7684\u4e8b\u5be6\u662f&#8221;\u6700\u7701\u4e8b\u539f\u5247&#8221;\uff0c\u5373<strong>\u70ba\u4e86\u53d6\u7528\u7684\u65b9\u4fbf\uff0c\u4f7f\u7528\u8005\u5e38\u5e38\u9858\u610f\u72a7\u7272\u4e00\u90e8\u4efd\u7684\u8cc7\u8a0a\u54c1\u8cea\u3002<\/strong>\u4eba\u985e\u4e26\u4e0d\u7e3d\u662f\u7406\u6027\u6216\u6700\u4f73\u884c\u70ba\uff0c\u5728\u6709\u9650\u7406\u6027(bounded reiotnality)\u7684\u72c0\u6cc1\u4e0b\uff0c\u6211\u5011\u53ea\u9858\u6eff\u8db3\u6700\u4f4e\u689d\u4ef6(satisfice)\uff0c\u9019\u662f1950\u5e74\u7d93\u6fdf\u5b78\u5bb6\u70ba\u4e86\u89e3\u91cb&#8221;\u4ee5\u7406\u6027\u6c7a\u7b56\u70ba\u7406\u8ad6\u5efa\u7acb\u7684\u7d93\u6fdf\u6a21\u578b&#8221;\u548c&#8221;\u4e8b\u5be6\u7684\u5931\u63a7\u72c0\u6cc1&#8221;\u9593\u7684\u5dee\u7570\u3002\u53e6\u5916\u4eba\u985e\u5c0d\u65bc\u96fb\u8166\u7684\u5949\u627f\uff0c\u4e5f\u6703\u6709\u6b63\u9762\u7684\u53cd\u61c9\u8ddf\u8a55\u50f9\u3002\u5728<a href=\"http:\/\/www.books.com.tw\/exep\/prod\/booksfile.php?item=0010316433\">\u60c5\u611f\u8a2d\u8a08<\/a>(Emotional Design)\u4e00\u66f8\u4e2d\uff0c\u4e5f\u63d0\u51fa\u597d\u770b\u6709\u5438\u5f15\u529b\u7684\u6771\u897f\uff0c\u6703\u6bd4\u8f03\u597d\u7528\u3002<\/p>\n<p>\u5118\u7ba1\u5728\u8cc7\u8a0a\u548c\u901a\u8a0a\u6280\u8853\u6709\u5f88\u5927\u7684\u9032\u6b65\uff0c\u6211\u5011\u4f9d\u7136\u5f88\u4f9d\u8cf4\u975e\u6b63\u5f0f\u7684\u4eba\u969b\u6e9d\u901a\u7db2\u7d61\uff0c\u800c\u559c\u6b61\u516b\u5366\u9592\u804a\u7684\u4eba\uff0c\u4e5f\u5e38\u5e38\u6436\u5148\u5f97\u5230\u95dc\u9375\u6027\u7684\u5c0f\u9053\u6d88\u606f\u3002\u6211\u5011\u5c0d\u65bc&#8221;\u975e\u6b63\u5f0f\u6d88\u606f&#8221;\u7684\u4fe1\u8cf4\u5ea6\uff0c\u5e38\u5e38\u6bd4&#8221;\u5b98\u65b9\u8aaa\u6cd5&#8221;\u66f4\u9ad8\u3002\u4eca\u5929\u5f88\u591a\u7db2\u8def\u61c9\u7528\u7684\u6838\u5fc3\uff0c\u5c31\u662f\u516b\u5366\u9592\u804a\u7684\u5a01\u529b\u8ddf\u666e\u904d\uff0c\u900f\u904e\u7fa4\u773e\u7684\u529b\u91cf\u9a45\u4f7f\u8d8a\u4f86\u8d8a\u591a\u4eba\u53c3\u4e88\uff0c\u9032\u800c\u6539\u5584\u8cc7\u8a0a\u6aa2\u7d22\u3002<\/p>\n<p>\u6b64\u6642\u7a31\u505a\u6aa2\u7d22\u5df2\u4e0d\u518d\u9069\u5408\uff0c\u6211\u5011\u958b\u59cb\u6709\u4e86\u8cc7\u8a0a\u5c0b\u627e\u884c\u70ba\u7684\u793e\u4ea4\u548c\u5fc3\u7406\u5c64\u9762\uff0c\u6211\u5011\u9700\u8981<strong>\u8cc7\u8a0a\u4e92\u52d5<\/strong>\u3002\u53e4\u5178\u8cc7\u8a0a\u6aa2\u7d22\u6a21\u578b\u662f\u55ae\u4e00\u67e5\u8a62\uff0c\u800c<strong>\u73fe\u4ecaWeb\u641c\u5c0b\u884c\u70ba\u5247\u662f&#8221;\u63a1\u8349\u8393&#8221;\u6a21\u578b\uff0c\u9069\u5207\u6587\u4ef6\u5c31\u50cf\u8349\u82fa\u4e00\u6a23\u6563\u5e03\u5728\u8cc7\u8a0a\u6536\u96c6\u5834\u6240\u4e2d\uff0c\u4f7f\u7528\u8005\u6709\u8c50\u5bcc\u591a\u8b8a\u7684\u7b56\u7565\uff0c\u4e0d\u65b7\u5730\u5207\u63db\u641c\u5c0b\u548c\u700f\u89bd\u6a21\u5f0f\u3002<\/strong>\u63a5\u4e0b\u4f86\u4f5c\u8005\u53c8\u63d0\u5230\u4e00\u4e9b\u65b0\u7684\u7814\u7a76\uff0c\u50cf\u662f\u8cc7\u8a0a\u8993\u98df(information foraging)\u3001\u8cc7\u8a0a\u6c23\u5473(information scent)\uff0c\u5f9e\u751f\u7269\u7684&#8221;\u5408\u4f5c\u8993\u98df\u884c\u70ba&#8221;\u627e\u51fa\u9069\u5408Web\u4e0a\u7684&#8221;\u5408\u4f5c\u904e\u6ffe\u884c\u70ba&#8221;\u3001\u8a8d\u77e5\u5de5\u4f5c\u5206\u6790(Congnitive Work Analysis)\u3001\u8cc7\u8a0a\u5851\u5f62(information shape)\u7b49\uff0c\u5404\u500b\u5b78\u8005\u5f9e\u4e0d\u540c\u9818\u57df\u5207\u5165\u7814\u7a76\u3002<\/p>\n<p><strong>\u8cc7\u8a0a\u548c\u7269\u4ef6\u7684\u7586\u754c\u65e5\u6f38\u6a21\u7cca<\/strong>\uff0c\u4f60\u53ef\u4ee5\u6ce8\u610f\u5230Google\u4e0d\u65b7\u6539\u8b8a\u8cc7\u8a0a\u7684\u5b9a\u7fa9\uff0c\u5c07\u8d8a\u4f86\u8d8a\u591a\u7684\u6771\u897f\u7d0d\u5165\u4ed6\u5011\u7684\u7bc4\u570d\uff0c\u4e00\u958b\u59cb\u53ea\u6709\u7db2\u7ad9\uff0c\u63a5\u4e0b\u4f86\u6709\u5716\u7247\u3001\u65b0\u805e\u3001\u5730\u5716\u3001\u5716\u66f8\u9928&#8230;. \u7b49\uff0c\u9019\u8868\u793aGoogle\u5c0d\u65bc\u8cc7\u8a0a\u6709\u4e00\u5f35\u5f88\u5927\u7684\u8a2d\u8a08\u85cd\u5716\uff0c\u6bd4\u6211\u5011\u5c0d\u65bcWeb\u7684\u8a8d\u77e5\u9084\u8981\u5ee3\u6cdb\u3002<\/p>\n<p><strong>\u7b2c\u56db\u7ae0 \u7dca\u5bc6\u4ea4\u7e54\uff0c\u8ac7 Mobile \u884c\u52d5\u904b\u7b97<\/strong><\/p>\n<p>\u842c\u7528\u4ef6(everyware)\uff0c\u6211\u5011\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u4f86\u901a\u8a0a\u3001\u4e0a\u7db2\u3001EMail\u3001\u65e5\u66c6\u3001\u901a\u8a0a\u9304\u3001\u97f3\u6a02\u3001\u76f8\u6a5f\u3001\u96fb\u8996\u3001GPS\u3001moblog 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:p \u53e6\u5916\u4f5c\u8005\u8a8d\u70ba Google \u4e5f\u5728\u63a8\u62c9\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\uff0c\u4e82\u4e03\u516b\u7cdf\u5177\u6709\u4fb5\u7565\u6027\u7684\u5927\u5ee3\u544a\u5df2\u7d93\u4e0d\u53d7\u9752\u775e\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u5c0d\u4f7f\u7528\u8005\u8ddf\u5ee3\u544a\u5546\u90fd\u6bd4\u8f03\u53cb\u5584\u7684 Google \u5ee3\u544a\u3002<\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80: alanc\u7684\u9019\u7bc7 <a href=\"http:\/\/yuyulaw.info\/wordpress\/?p=82\">\u6dfa\u8ac7\u7db2\u8def\u6838\u5fc3\u50f9\u503c\u4ee5\u53ca\u7db2\u8def\u641c\u5c0b<\/a>\u00a0\u5beb\u7684\u6b63\u662f<strong>\u5c0b\u627e\u6210\u672c<\/strong>\u7684\u554f\u984c\uff0calanc 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push\u5e36\u7d66\u4f7f\u7528\u8005\u56f0\u64fe\uff0c\u4e26\u5e6b\u52a9\u4f7f\u7528\u8005\u5feb\u901f\u627e\u5230\u60f3\u8981\u7684\u8cc7\u8a0a\uff0c\u800c\u4e14\u4f7f\u7528\u8005\u5f80\u5f80\u4e0d\u662f\u5f9e\u9996\u9801\u958b\u59cb\uff0c\u800c\u662f\u5f9e\u641c\u5c0b\u5f15\u64ce\u76f4\u63a5\u5230\u7db2\u7ad9\u4e2d\u7684\u67d0\u4e00\u9801\uff0c\u9996\u9801\u7684\u4f5c\u7528\u53ea\u662f\u8def\u6a19\u800c\u5df2\u3002\u63a5\u8005\u4f5c\u8005\u5f15\u8ff0 Peter Morville \u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u8702\u5de2\u6a21\u578b:<\/p>\n<p><a href=\"http:\/\/www.accessiblekyoto.net\/\" title=\"smeantics.jpg\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2007\/02\/smeantics.jpg\" alt=\"smeantics.jpg\" \/><\/a><\/p>\n<p>\u5728\u60c5\u611f\u8a2d\u8a08(Emotional Design)\u9818\u57df\uff0c\u6709\u5438\u5f15\u529b\u7684\u6771\u897f\u4f5c\u7528\u6bd4\u8f03\u597d\u3002\u6e34\u671b\u5ea6\u548c\u4fe1\u8cf4\u5ea6\u4e4b\u9593\u6709\u5f88\u5f37\u7684\u95dc\u4fc2\u3002\u7db2\u9801\u8a2d\u8a08\u5f97\u826f\u597d\uff0c\u5c31\u6703\u63d0\u9ad8\u4f7f\u7528\u8005\u7684\u4fe1\u8cf4\u7a0b\u5ea6\u3002\u800c\u641c\u5c0b\u7684\u6392\u540d\u8d8a\u524d\u9762\uff0c\u4f7f\u7528\u8005\u7684\u4fe1\u8cf4\u7a0b\u5ea6\u4e5f\u6703\u63d0\u9ad8\u3002\u9019\u90fd\u8b49\u660e\u4fe1\u8cf4\u5ea6\u548c\u53ef\u5c0b\u6027\u4e4b\u9593\u7684\u95dc\u4fc2\u3002\u4f5c\u8005\u4e5f\u5f15\u8ff0 Jeffrey Zeldman\u7684\u8a71\uff0c<strong>\u4f7f\u7528Web\u6a19\u6e96\u6280\u8853\uff0c\u6211\u5011\u53ef\u4ee5\u540c\u6642\u6539\u9032\u80fd\u7528\u5ea6\u3001\u7121\u969c\u7919\u3001\u6e34\u671b\u5ea6\u3001\u53ef\u5c0b\u6027\u3001\u5408\u4f5c\u6027\u3001\u8207\u904e\u53bb\u7684\u76f8\u5bb9\u6027\uff0c\u540c\u6642\u53c8\u80fd\u964d\u4f4e\u6210\u672c\uff0c\u6e1b\u5c11\u5efa\u7f6e\u6642\u9593\u3002<\/strong><\/p>\n<blockquote><p>\u53ef\u5c0b\u6027\u6bd4\u80fd\u7528\u5ea6\u91cd\u8981<br \/>\n\u4e0d\u7ba1\u662f\u5728\u6587\u5b57\u4e0a\uff0c\u6216\u662f\u5728Web\u4e0a<br 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<\/strong>\uff0c\u4f8b\u5982\u5730\u5716\u3001\u50f9\u76ee\u8868\u3001\u5831\u7d19\u3001\u96dc\u8a8c\u3001\u767d\u76ae\u66f8\u7b49\u3002\u6ce8\u610f\u5230\u985e\u578b\u4e0d\u7b49\u65bc&#8221;\u6e9d\u901a\u7684\u5a92\u9ad4&#8221;\uff0c\u4f8b\u5982\u5099\u5fd8\u9304\u53ef\u4ee5\u5728\u7d19\u4e0a\u4e5f\u53ef\u4ee5\u5728EMail\u88e1\u3002<\/p>\n<p>\u65b0\u7684Web\u985e\u578b\u4e5f\u6b63\u5728\u51fa\u73fe\uff0c\u5982\u9996\u9801\u3001\u7db2\u7ad9\u5730\u5716(sitemap)\u3001FAQ\u3001Blog\u7b49(\u8acb\u53c3\u8003 <a href=\"http:\/\/www.cs.uu.nl\/people\/leen\/GenreDev\/GenreDevelopment.htm#Evolution%20of%20Digital%20Genres\">Development of the Genre Concept<\/a>)\u3002<strong>\u5728\u641c\u5c0b\u8ddf\u5c0e\u89bd\u4e0a\uff0c\u6578\u4f4d\u985e\u578b\u626e\u6f14\u91cd\u8981\u89d2\u8272\u3002<\/strong>\u7b2c\u4e00\uff0c<strong>\u985e\u578b\u8b93\u6587\u4ef6\u63d0\u9ad8\u53ef\u5c0b\u6027<\/strong>\uff0c\u4f8b\u5982\u53ef\u4ee5\u7528\u5167\u5bb9\u578b\u614b\u4f86\u904e\u6ffe\u8490\u5c0b\u7bc4\u570d\u3002\u7b2c\u4e8c\uff0c<strong>\u985e\u578b\u53ef\u4ee5\u63d0\u9ad8\u6587\u4ef6\u8fa8\u8b58\u5ea6<\/strong>\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u5feb\u901f\u8fa8\u8a8d\u51fa\u5b83\u7684\u672c\u8cea\u8ddf\u76ee\u7684\uff0c\u5224\u65b7\u662f\u5426\u662f\u9700\u8981\u7684\u6771\u897f\u3002\u7b2c\u4e09\uff0c\u985e\u578b\u652f\u63f4\u6587\u4ef6\u5167\u7684\u5c0e\u89bd\uff0c\u4f8b\u5982\u79d1\u5b78\u8ad6\u6587\u6709\u719f\u6089\u7684\u5f62\u72c0\uff0c\u5141\u8a31\u6aa2\u8996\u8ddf\u8df3\u8b80\u3002\u7814\u7a76\u986f\u793a<strong>\u8a9e\u7fa9\u8ddf\u7d50\u69cb\u662f\u76f8\u4e92\u4f9d\u8cf4\u7684<\/strong>\uff0c\u7d50\u69cb\u4fc3\u9032\u7406\u89e3\uff0c\u610f\u7fa9\u5247\u6709\u52a9\u65bc\u5f62\u6210\u5c0d\u7d50\u69cb\u4f4d\u7f6e\u7684\u611f\u89ba\u3002\u56e0\u6b64\uff0c\u5728Web\u767c\u660e\u5341\u5e74\u5f8c\uff0c\u985e\u578b\u4ecd\u7136\u975e\u5e38\u597d\u7528\uff0c\u800c\u4e14\u5728\u624b\u6301\u88dd\u7f6e\u5e74\u4ee3\uff0c\u65b0\u7684\u5f62\u5f0f\u4e5f\u5c07\u6703\u9010\u6f38\u88ab\u958b\u767c\u51fa\u4f86\u3002<\/p>\n<p>\u96a8\u8457\u904d\u5b58\u904b\u7b97(ubicomp)\u5c07\u8d8a\u4f86\u8d8a\u591a\u5be6\u9ad4\u7269\u4ef6\u653e\u5230\u6587\u4ef6\u7684\u5206\u985e\u4e2d\uff0c&#8221;<strong>\u628a\u7269\u4ef6\u8b8a\u6210\u6587\u4ef6<\/strong>&#8220;\u7684\u9019\u500b\u6982\u5ff5\u65e9\u6709\u5b78\u8005\u63d0\u51fa\uff0c\u5982\u679c\u4f60\u89c0\u5bdf\u7269\u4ef6\u5c31\u53ef\u4ee5\u5f97\u5230\u8cc7\u8a0a\u7684\u8a71\uff0c\u6b64\u7269\u4ef6\u4e5f\u53ef\u4ee5\u88ab\u8996\u70ba\u6587\u4ef6\u3002\u64da\u6b64\u4e00\u4e9b\u5b78\u8005\u8a0e\u8ad6\u51fa\u4e00\u4e9b\u898f\u7bc4\uff0c\u4e00\u4efd\u6587\u4ef6\u610f\u5716\u88ab\u7576\u4f5c\u8b49\u64da\u5c0d\u5f85\u3001\u88ab\u7d93\u904e\u52a0\u5de5\u6216\u8655\u7406\u3001\u88ab\u611f\u89ba\u662f\u4e00\u4efd\u6587\u4ef6\u3001\u80fd\u88ab\u7d22\u5f15\uff0c\u88ab\u4e00\u7fa4\u8a3c\u64da\u7d44\u7e54\u8d77\u4f86\u3002\u4f5c\u8005\u63a5\u8457\u518d\u767c\u60f3\uff0c\u6211\u5011\u662f\u5426\u53ef\u4ee5\u4f7f\u7528&#8221;\u6587\u4ef6&#8221;\u9019\u6a23\u7684\u7a31\u547c\u65b9\u5f0f\uff0c\u52a0\u5230\u4eba\u3001\u5730\u65b9\u3001\u7269\u4ef6\u4e0a\uff0c\u4f8b\u5982\u900f\u904eRFID\u6676\u7247\u3001GPS\u50b3\u8f38\u5668\u6216\u6307\u5b9a\u4e00\u500bURL\uff0c\u6211\u5011\u5c07\u5efa\u7acb\u4e86\u4e00\u500b\u5168\u65b0\u7684\u53ef\u5c0b\u7269\u4ef6\u5206\u985e\u65b9\u5f0f\u3002<\/p>\n<p>\u6700\u5f8c\u91cd\u9ede\u662f&#8221;<strong>\u8cc7\u6599\u548c\u8a6e\u91cb\u8cc7\u6599\u7684\u754c\u7dda\u6b63\u5728\u7ce2\u7cca\u5316<\/strong>&#8220;\uff0c\u9019\u500b\u8da8\u52e2\u5c0d\u53ef\u5c0b\u6027\u5f71\u97ff\u76f8\u7576\u5927\u3002\u66fe\u7d93\u8cc7\u6599\u662f\u8cc7\u6599\uff0c\u6a19\u7c64\u662f\u6a19\u7c64\uff0c\u4f46\u770b\u770b <a href=\"http:\/\/Amazon.com\" class=\"autohyperlink\">Amazon.com<\/a>\uff0c\u67d0\u672c\u66f8\u7684\u7d00\u9304\u4e0d\u53ea\u6709\u5167\u5bb9\uff0c\u9084\u6df7\u5408\u4e86\u8c50\u5bcc\u7684\u8a9e\u7fa9\u548c\u7fa4\u773e\u8a6e\u91cb\u8cc7\u6599\uff0c\u5176\u4e2d\u66f8\u7684\u6bcf\u500b\u5b57\u90fd\u662f\u95dc\u9375\u5b57\u53ef\u4ee5\u88ab\u641c\u5c0b\u8ddf\u9023\u7d50\u3002\u518d\u9032\u4e00\u6b65\u601d\u8003\uff0c\u6211\u5011\u8d8a\u4f86\u8d8a\u8b93\u6578\u4f4d\u7269\u4ef6\u63a5\u53d7\u6b77\u53f2\u7684\u6ecb\u990a\uff0c\u5c31\u50cf\u73fe\u5be6\u4e16\u754c\u4e2d\u6709\u6298\u89d2\u7684\u820a\u66f8\u3001\u78e8\u640d\u7684\u968e\u68af\uff0c\u4e92\u52d5\u7684\u53f2\u8de1\u6b77\u6b77\u5728\u76ee\u3002<\/p>\n<p>\u50b3\u7d71\u8cc7\u8a0a\u79d1\u5b78\u4e2d\uff0c\u53ea\u6709\u5728\u6a94\u6848\u548c\u7d00\u9304\u7ba1\u7406\u4e0a\uff0c\u624d\u6703\u53bb\u5f37\u8abf\u60c5\u5883(context)\u6bd4\u5167\u5bb9(content)\u7684\u91cd\u8981\uff0c\u6211\u5011\u8fa8\u8b58\u51fa\u539f\u59cb\u51fa\u8655\u8ddf\u7d93\u624b\u904e\u7684\u4eba\uff0c\u76e1\u91cf\u4fdd\u5b58\u4e00\u5207\u7d00\u9304\uff0c\u7dad\u6301\u6587\u4ef6\u4e0d\u53d7\u8b8a\u52d5\u3002\u4f46\u9019\u7a2e\u6a94\u6848\u5f0f\u7ba1\u7406\uff0c\u4e43\u662f\u7528\u5728\u8b49\u64da\u7684\u4fdd\u5b58\u50f9\u503c\u548c\u5b78\u8853\u4e0a\u7684\u7406\u89e3\uff0c\u8ddf\u53ef\u5c0b\u6027\u7121\u95dc\u3002<\/p>\n<p>\u4f46\u662f<strong>\u00a0Web \u5247\u5e36\u7d66\u6211\u5011\u4ea4\u4e92\u5f71\u97ff\u7684\u6b77\u53f2\u5982\u4f55\u80fd\u5920\u652f\u63f4\u793e\u6703\u5c0e\u89bd\uff0c\u6700\u5e38\u898b\u7684\u5c31\u662f\u71b1\u9580\u7a0b\u5ea6\u548c\u540d\u8072\u4e86<\/strong>\uff0c\u4f8b\u5982 Google \u7684 PageRank\u3001Technorati \u6839\u64da\u88ab\u9023\u7d50\u6578\u5217\u51fa\u6700\u6b0a\u5a01\u7684\u90e8\u843d\u683c\u3001Yahoo\u62cd\u8ce3\u7684\u597d\u8a55\u3001Flickr \u5217\u51fa\u6700\u53d7\u6b61\u8fce\u7684\u6a19\u7c64\u3001Amazon 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\u4e0d\u53ea\u5f71\u97ff\u6211\u5011\u627e\u5230\u7684\u8cc7\u6599\uff0c\u4e5f\u5f71\u97ff\u6211\u5011\u5c0d\u65bc\u8cc7\u6599\u7684\u770b\u6cd5\u3002<\/strong>\u4e5f\u5c31\u662f\u6703\u6709\u8cc7\u8a0a\u53ef\u5c0b\u6027\u504f\u9817\u9ed1\u6697\u73fe\u8c61\u3002\u5bcc\u8005\u66f4\u5bcc\uff0c\u53d7\u6b61\u8fce\u7684\u9023\u7d50\u6703\u66f4\u5bb9\u6613\u88ab\u9023\u7d50\u3002<\/p>\n<p>\u7576\u7136\u60c5\u5883\u8a6e\u91cb\u8cc7\u6599\u9818\u57df\u4e0d\u53ea\u6709\u6b61\u8fce\u5ea6\uff0c<strong>\u8ab0\u4ec0\u9ebc\u6642\u5019\u7531\u8ab0\u505a\u4e86\u4ec0\u9ebc\u6539\u8b8a\uff0c\u9019\u4e9b\u8cc7\u8a0a\u90fd\u53ef\u4ee5\u8b93\u6587\u4ef6\u672c\u8eab\u7684\u50f9\u503c\u589e\u52a0<\/strong>\u3002\u4f5c\u8005\u63a5\u8457\u767c\u60f3\u8de8\u51faWeb\uff0c\u5df2\u6709\u5b78\u8005\u7814\u7a76\u6642\u9593\u8ef8\u3001\u6642\u9593\u5730\u6a19\u3001\u7a7a\u9593\u4f4d\u7f6e\u8a18\u61b6\uff0c\u5728\u8cc7\u6599\u7ba1\u7406\u8207\u6aa2\u7d22\u4e0a\u7684\u6548\u7528\uff0c\u672a\u4f86\u5230\u4e86\u80fd\u5920\u611f\u77e5\u5730\u9ede\u7684\u5e74\u4ee3\uff0c\u7576\u4eba\u3001\u5730\u3001\u7269\u90fd\u80fd\u52a0\u4e0ametadata\u6642\uff0c\u6587\u4ef6\u8207\u7269\u4ef6\u7684\u53ef\u5c0b\u6027\u548c\u50f9\u503c\uff0c\u4e5f\u5c07\u6703\u7531\u9019\u500b&#8221;\u95dc\u65bc\u6027&#8221;\u6240\u5f62\u5851\u3002<\/p>\n<p>Googlebombing \u662f\u500b\u5f88\u597d\u7684\u4f8b\u5b50\uff0c\u9019\u7a2e&#8221;\u95dc\u65bc\u6027&#8221;\u7522\u751f\u7684\u5f71\u97ff\u529b\uff0c\u9023\u9801\u9762\u7684\u8a9e\u7fa9\u5167\u5bb9\u90fd\u7121\u6cd5\u6297\u8861\u3002\u9019\u53cd\u6620\u51fa\u529b\u91cf\u5df2\u7d93\u9010\u6f38\u5f9e\u4f5c\u8005\u8f49\u79fb\u5230\u8b80\u8005\u624b\u4e0a\uff0c\u5f9e\u6b0a\u5a01\u4eba\u58eb\u8f49\u79fb\u5230\u666e\u7f85\u5927\u773e\uff0c\u9019\u5834\u5168\u7403\u9769\u547d\u5c07\u5feb\u901f\u767c\u5c55\u4e0b\u53bb\u3002\u00a0<\/p>\n<p>\u5176\u5be6\u9019\u7ae0\u8ac7\u7684\u7fa4\u773e\u5206\u985e\u6cd5\uff0c\u4e0d\u5c31\u662f\u8ddf\u6642\u4e0b\u6700\u6d41\u884c\u7684 Web 2.0 \u505a\u6cd5\u55ce? \u4e0d\u904e\u4f5c\u8005\u5beb\u66f8\u7684\u6642\u5019 Web 2.0 \u9084\u4e0d\u7d05\u5c31\u662f\u4e86\uff0c\u6240\u4ee5\u90fd\u6c92\u63d0\u5230\u3002anyway&#8230; \u4f60\u6703\u767c\u73fe Web 2.0 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<strong>(\u8cc7\u8a0a\u7684)\u6613\u53d6\u7528\u6027\u4e0d\u53ea\u55ae\u7d14\u5730\u8981\u6c42\u6211\u5011\u5c0d\u66f4\u591a\u4e8b\u60c5\u505a\u51fa\u6c7a\u7b56\uff0c\u9084\u9080\u8acb\u6211\u5011\u66f4\u5e38\u505a\u51fa\u8cc7\u8a0a\u5145\u5206\u7684\u6c7a\u7b56\u3002<\/strong><\/p>\n<p>\u627f\u7b2c\u4e09\u7ae0\u6240\u63d0\u5230\u7684\uff0c\u7576\u8cc7\u8a0a\u91cf\u904e\u591a\u6642\uff0c\u4eba\u7684\u6c7a\u7b56\u54c1\u8cea\u53cd\u800c\u6703\u4e0b\u964d\u3002\u7576\u8cc7\u8a0a\u592a\u591a\u6642\uff0c\u6211\u5011\u505c\u6b62\u62c9\u53d6(pull)\uff0c\u5fcd\u53d7\u63a8\u64ad(push)\uff0c\u53ea\u6ce8\u610f\u81ea\u52d5\u4e0a\u9580\u7684\u8cc7\u8a0a\uff0c\u641c\u5c0b\u6642\u53ea\u662f\u98db\u5feb\u7565\u8b80\uff0c\u9019\u7a31\u4f5c\u8cc7\u8a0a\u904e\u8377\u3002\u63a5\u8457\u4f5c\u8005\u63a2\u8a0e\u8cc7\u8a0a\u5931\u8abf\u7684\u75c5\u75c7\uff0c\u5857\u9d09\u7406\u8ad6\uff0c\u4f5c\u8005\u8a8d\u70ba<strong>\u6240\u6709\u6d41\u7d93\u611f\u5b98\u7684\u8cc7\u8a0a\uff0c\u90fd\u6703\u6301\u7e8c\u4e14\u7121\u77e5\u7121\u89ba\u5730\u5f62\u5851\u4eba\u985e\u7684\u8a18\u61b6\u3001\u4fe1\u5ff5\u3001\u9810\u6e2c\u3001\u6c7a\u65b7\u548c\u884c\u70ba<\/strong>\uff0c\u5c31\u5982\u540c<a href=\"\/blog\/archives\/1338\">\u5f15\u7206\u8da8\u52e2\u4e00\u66f8<\/a>\u6240\u63d0\u5230\u7684\u74b0\u5883\u529b\u91cf-\u7834\u7a97\u7406\u8ad6\uff0c\u4e00\u7a2e<strong>\u8cc7\u8a0a\u578b\u5851<\/strong>\u884c\u70ba\u3002<\/p>\n<p>\u9019\u6703\u6709\u4ec0\u9ebc\u8ca0\u9762\u5f71\u97ff? <strong>\u5c11\u6578\u4eba\u7684\u770b\u6cd5\u5bb9\u6613\u8b8a\u6210\u591a\u6578\u4eba\u7684\u8f38\u5165<\/strong>\uff0c\u8001\u5b57\u865f\u5a92\u9ad4(\u5831\u7d19\u3001\u96fb\u8996)\u7684\u5167\u5bb9\u8f38\u51fa\u88ab\u5927\u8ca1\u5718\u628a\u6301\uff0c\u5f88\u53ef\u80fd\u6703\u6709\u53cd\u994b\u969c\u7919\u3002\u793e\u6703\u4e8b\u4ef6\u65b0\u805e\u592a\u904e\u666e\u904d\uff0c\u8b93\u4eba\u5011\u56b4\u91cd\u9ad8\u4f30\u9031\u906d\u98a8\u96aa\uff0c\u9020\u6210\u932f\u8aa4\u7684\u5224\u65b7\u3002\u4e8b\u5be6\u7684\u771f\u76f8\u5e38\u5e38\u96e3\u4ee5\u91d0\u6e05\uff0c\u4f5c\u8005\u8209\u4e86\u4e00\u500b\u4f8b\u5b50\uff0c\u5728<a href=\"http:\/\/www.books.com.tw\/exep\/prod\/booksfile.php?item=0010327164\">\u860b\u679c\u6a58\u5b50\u7d93\u6fdf\u5b78<\/a>\u4e00\u66f8\u4e2d\uff0cLevitt\u6307\u51fa1990\u5e74\u4ee3\u72af\u7f6a\u7387\u4e0b\u964d\u7684\u539f\u56e0\u4e0d\u662f\u56e0\u70ba\u8b66\u65b9\u7684\u653f\u7b56\uff0c\u4e5f\u4e0d\u662f\u5404\u7a2e\u5408\u7406\u89e3\u91cb\uff0c\u800c\u56e0\u70ba1973\u5e74\u58ae\u80ce\u958b\u59cb\u5408\u6cd5\u5316\uff0c\u58ae\u80ce\u53ef\u4ee5\u964d\u4f4e\u72af\u7f6a\u662f\u500b\u4ee4\u4eba\u4e0d\u8212\u670d\u7684\u4e8b\u5be6\uff0c\u4e5f\u662f\u4eba\u5011\u5bb9\u6613\u8996\u800c\u4e0d\u898b\u7684\u65b0\u805e\u3002<\/p>\n<p>\u4f46\u4f5c\u8005\u8a8d\u70ba<strong>\u6211\u5011\u6bcf\u500b\u4eba\u90fd\u6709\u63a7\u5236\u8f38\u5165\u4f86\u6e90\u7684\u80fd\u529b\uff0cWeb 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Google \u7684\u6578\u4f4d\u5716\u66f8\u9928\u8a08\u756b\u611f\u5230\u8208\u596e\uff0c\u8a8d\u70ba\u9019\u662f\u5c0d\u6211\u5011\u7684\u96c6\u9ad4\u8a18\u61b6\u7684\u4e00\u500b\u91cd\u5927\u66f4\u65b0\uff0c\u5c07\u6703\u64f4\u589e\u6211\u5011\u7684\u667a\u80fd\u3002<\/p>\n<p>\u56de\u982d\u770b\u5716\u66f8\u9928\uff0c\u5176\u5be6\u8ddf\u958b\u653e\u539f\u59cb\u548c\u7db2\u969b\u7db2\u8def\u6709\u5f88\u591a\u5171\u540c\u9ede\u8ddf\u76f8\u4eff\u7684\u6b77\u53f2\uff0c\u4f5c\u8005\u8a8d\u70ba\u91cd\u8981\u7684\u662f\u90fd\u4ee3\u8868<strong>\u50f9\u503c\u5206\u4eab<\/strong>\u3002\u6211\u6311\u4f5c\u8005\u7684\u9019\u53e5\u8a71\u4f86\u7d50\u675f\u9019\u4e00\u7ae0: <strong>&#8220;\u6211\u5011\u627e\u5230\u4ec0\u9ebc\u6771\u897f\uff0c\u5c31\u6703\u5f71\u97ff\u81ea\u5df1\u8b8a\u6210\u4ec0\u9ebc\u4eba\u3002&#8221;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5148\u5f9e\u66f8\u540d\u8ac7\u8d77\u5427\uff0cAmbient Findability \u7684\u539f\u610f\u662f\u74b0\u5883\u53ef\u5c0b\u6027\uff0c\u63cf\u8ff0\u4e00\u500b\u53ef\u4ee5\u5728\u4efb\u4f55\u6642\u5019\u5f9e\u4efb\u4f55\u5730\u9ede\uff0c &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ihower.tw\/blog\/1600-%e9%9a%a8%e6%84%8f%e6%90%9c%e5%b0%8b-ambient-findability\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008\u96a8\u610f\u641c\u5c0b Ambient Findability\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,4,10],"tags":[],"class_list":["post-1600","post","type-post","status-publish","format-standard","hentry","category-books","category-web-design","category-www","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1q6tG-pO","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/posts\/1600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/comments?post=1600"}],"version-history":[{"count":5,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/posts\/1600\/revisions"}],"predecessor-version":[{"id":8343,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/posts\/1600\/revisions\/8343"}],"wp:attachment":[{"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/media?parent=1600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/categories?post=1600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/tags?post=1600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}