{"id":1602,"date":"2007-04-06T02:24:27","date_gmt":"2007-04-05T18:24:27","guid":{"rendered":"http:\/\/ihower.idv.tw\/blog\/archives\/1602"},"modified":"2015-09-05T10:48:18","modified_gmt":"2015-09-05T02:48:18","slug":"eric-sink-business-of-software","status":"publish","type":"post","link":"https:\/\/ihower.tw\/blog\/1602-eric-sink-business-of-software","title":{"rendered":"Eric Sink \u8ac7\u5c0f\u8edf\u9ad4\u516c\u53f8\u7684\u5275\u696d\u7d93\u71df"},"content":{"rendered":"

\"ericsink.png\"<\/a>\u9019\u662f\u4e00\u672c\u7531 geek \u5beb\u7d66 geeks\u958b\u5c0f\u578b\u8edf\u9ad4\u516c\u53f8\u7684\u66f8\u3002\u66f8\u7684\u9810\u8a2d\u8b80\u8005\u662f\u7d66\u6280\u8853\u51fa\u8eab(developer,programmer)\u7684\u5275\u696d\u8005\u4f86\u88dc\u8db3\u4e00\u4e9b\u6280\u8853\u4e4b\u5916\u7684\u77e5\u8b58\u8ddf\u6982\u5ff5\uff0c\u50cf\u662f\u884c\u92b7\/\u92b7\u552e\/\u4eba\u4e8b\/\u7d93\u71df\u7b56\u7565\/\u6703\u8a08\/\u7522\u54c1\u5b9a\u50f9\u7b49\u7b49\u3002\u6211\u60f3\u4efb\u4f55\u6709 freelance \u610f\u8b58\uff0c\u9032\u800c\u60f3\u8981\u6709\u81ea\u5df1\u4e8b\u696d\u7684programmer\u90fd\u5f88\u9069\u5408\u9019\u672c\u66f8\uff0c\u800c\u4e14\u5ff5\u8d77\u4f86\u975e\u5e38\u6709\u8da3 (\u55ef\uff0c\u975e\u5e38geek\u98a8\u683c~)\u3002<\/p>\n

\u5c31\u5982\u540cJoel\u6240\u8aaa\u7684\uff0c\u4e00\u9593\u975e\u6280\u8853\u80cc\u666f\u7ba1\u7406\u968e\u7d1a\u7684\u8edf\u9ad4\u516c\u53f8\uff0c\u6c92\u6709\u592a\u591a\u6a5f\u6703\u3002\u8981\u5275\u7acb\u8edf\u9ad4\u516c\u53f8\uff0c\u9084\u662f\u7d66\u641e\u6280\u8853\u7684\u4eba\u4f86\u5427… :p<\/p>\n

by the way… \u5982\u679c\u4f60\u5c0d\u9019\u6a23\u7684\u7368\u7acb\u5275\u696d\u6a21\u5f0f(\u54e1\u5de5\u4eba\u6578\u5c11\u3001\u6240\u9700\u8cc7\u91d1\u5c11\uff0c\u4ee5\u6b63\u73fe\u91d1\u6d41\u91cf\u70ba\u5c0e\u5411)\u6709\u8208\u8da3\uff0c\u6211\u5efa\u8b70\u9084\u53ef\u4ee5\u770b\u770b\u9019\u672c\u66f8 Go It Alone<\/a>\u3002<\/p>\n

\u56de\u5230 Eric Sink \u9019\u672c\u66f8\u5206\u6210\u56db\u500b\u90e8\u4efd\uff0cEntrepreneurship \u4f01\u696d\u5bb6\u7cbe\u795e\/People \u4eba\/ Marketing\u884c\u92b7\/Sales \u92b7\u552e\u00a0<\/p>\n

Part 1\u00a0: Entrepreneurship<\/p>\n

\u7b2c\u4e00\u7ae0 \u5b9a\u7fa9 ISV \u8ddf\u672c\u66f8\u9810\u8a2d\u8b80\u8005<\/p>\n

\u00a0independent software vendor\uff0c\u81ea\u884c\u5275\u9020\/\u884c\u92b7\/\u92b7\u552e\u8edf\u9ad4\u7522\u54c1<\/strong>\u3002\u67d0\u500b\u6709\u6280\u8853\u80cc\u666f\u7684\u4eba\u7ba1\u7406\u5c0f\u578b ISV\uff0c\u7a31\u4f5c a geek founder\u3002<\/p>\n

\u7b2c\u4e8c\u7ae0 \u5728\u6709\u5927\u5ca9\u77f3\u7684\u6876\u5b50\u4e2d\u627e\u5546\u6a5f<\/p>\n

\u8edf\u9ad4\u5de5\u696d\u5df2\u9010\u6f38\u6210\u719f\uff0c\u5927\u516c\u53f8\u8edf\u9ad4\u5e1d\u570b\u5df2\u7136\u5efa\u7acb\uff0c\u6240\u4ee5\u9664\u975e\u4f60\u6709\u9769\u547d\u6027\u7684\u9ede\u5b50\u6216\u5927\u628a\u8cc7\u91d1\uff0c\u5426\u5247\u6210\u719f\u7684\u5e02\u5834\u4e0d\u6b61\u8fce\u65b0\u7684\u5927\u516c\u53f8\u3002\u4f46\u662f\u8f03\u5c0f\u7684\u5e02\u5834\u5340\u9694\u9084\u662f\u6709\u5f88\u597d\u7684\u5229\u57fa\u9ede\uff0c\u5373 small ISV\u3002\u4e0d\u904e\u5728\u5927\u5ee0\u74b0\u4f3a\u4e0b\uff0c\u6a5f\u6703\u9ede\u6709\u90a3\u4e9b\u5462? \u5229\u57fa\u5728\u65bc 1.\u900f\u904e internet\uff0c\u5e02\u5834\u5df2\u7d93\u662f global 2. relatively safe\uff0c\u5927\u516c\u53f8\u6c92\u8208\u8da3\u7684\u5c0f\u5e02\u5834\uff0c\u4f46\u5c0d\u5c0f\u516c\u53f8\u4f86\u8aaa\u5df2\u975e\u5e38\u8db3\u5920\u3002<\/p>\n

\u5c31\u50cf\u4e00\u500b\u6876\u5b50\u5df2\u7d93\u88dd\u6eff\u7531\u5927\u516c\u53f8\u64c1\u6709\u7684\u5927\u5ca9\u77f3\uff0c\u4f46\u9084\u662f\u6709\u5f88\u591a\u7a7a\u9593\u53ef\u4ee5\u653e\u5c0f\u77f3\u982d\u3002\u6709\u4e09\u500b\u7406\u7531\u6211\u5011\u770b\u4e0d\u5230\u5176\u4e2d\u7684\u6a5f\u6703:<\/p>\n

    \n
  1. \u6211\u5011\u4e0d\u60f3\u770b\u5230\uff0c\u773c\u754c\u72f9\u5c0f\u53ea\u770b\u5230\u5927\u5ca9\u77f3\uff0c\u800c\u4e0d\u95dc\u5fc3\u5c0f\u5229\u57fa\u5e02\u5834\u3002\u4f46\u662f\u4e00\u500b\u6709 $3M (\u4e09\u767e\u842c\u7f8e\u91d1)\u5e74\u7372\u5229\u7684\u5c0fISV(\u598215~30\u500b\u54e1\u5de5)\uff0c\u5176\u85aa\u6c34\u662f\u975e\u5e38\u597d\u7684\u3002\u800c\u4e14\u5c0f\u516c\u53f8\u5c08\u6ce8\u5728\u670d\u52d9\u57fa\u672c\u5ba2\u6236\u800c\u4e0d\u7528\u88ab\u5275\u6295\u6216\u5b63\u8ca1\u52d9\u9810\u671f\u6240\u5e72\u64fe\u3002<\/li>\n
  2. \u6c92\u6709\u4eba\u980c\u63da\u5c0f\u516c\u53f8\uff0c\u4eba\u5011\u7e3d\u662f\u95dc\u5fc3\u5927\u516c\u53f8\u7684\u65b0\u805e\uff0c\u5c0f\u516c\u53f8\u4f3c\u4e4e\u4e0d\u592a\u9177\u3002\u4f46\u662f\u5c0f\u516c\u53f8\u8ddf\u5ba2\u6236\u5f88\u89aa\u5bc6\uff0c\u5927\u516c\u53f8\u7684\u653f\u6cbb\u8ddf\u5446\u4f2f\u7279\u554f\u984c\u4e0d\u5b58\u5728\u3002<\/li>\n
  3. \u6211\u5011\u770b\u4e8b\u60c5\u975e\u9ed1\u5373\u767d\uff0c\u5b78\u7406\u5de5\u7684\u7684\u4eba\u770b\u4e8b\u60c5\u5e38\u9677\u5165\u4e8c\u5143\u601d\u8003(Binary thinking)\uff0c\u5c24\u5176\u662f\u601d\u8003 business opportunities \u7684\u6642\u5019\uff0c\u5fd8\u4e86\u5f88\u591a\u4e8b\u60c5\u662f\u7070\u8272\u7684\uff0c\u4f8b\u5982”\u4f7f\u7528\u8005\u6703\u8cb7\u9019\u500b\u7522\u54c1\u55ce?”\uff0c\u6211\u5011\u61c9\u8a72\u6539\u554f “\u6709\u591a\u5c11\u4eba\u6703\u8cb7\u9019\u500b\u7522\u54c1?”\uff0c\u9019\u5f88\u91cd\u8981\u3002<\/li>\n<\/ol>\n

    Size does matter. \u627e\u5c0b\u5c0f\u4e00\u9ede\u7684\u7a7a\u9593\uff0c\u624d\u6709\u5f88\u591a\u7684\u9177\u6a5f\u6703\u3002<\/p>\n

    \u7b2c\u4e09\u7ae0 \u958b\u59cb\u4f60\u81ea\u5df1\u7684\u516c\u53f8\uff0c\u4f60\u9069\u5408\u505a software entrepreneur \u55ce?<\/p>\n

    \u6ce8\u610f\u9019\u672c\u66f8\u8b1b\u7684\u662f “bootstrapped” \u800c\u975e “funded”\uff0c\u5373\u4e0d\u662f\u62ff\u5275\u6295\u7684\u9322\uff0c\u800c\u662f\u53ea\u9760\u81ea\u5df1\uff0c\u9019\u5169\u7a2e\u53c8\u6709\u5f88\u5927\u7684\u4e0d\u540c\u3002\u5275\u696d\u524d\u8981\u4e86\u89e3\u81ea\u5df1\uff0c\u53cd\u7701\u53ca\u9762\u5c0d\u81ea\u5df1\u7684\u5f31\u9ede\uff0c\u56e0\u70ba\u9700\u8981\u901a\u624d\uff0c\u8981\u5b78\u7fd2\u505a\u5f88\u591a\u96dc\u4e8b\u4ee5\u53ca\u6e9d\u901a\u80fd\u529b\u3002\u4e5f\u8981\u60f3\u597d\u98a8\u96aa\uff0c\u4f60\u6709\u591a\u5c11\u5931\u6557\u7a7a\u9593\uff0c\u514b\u670d\u5931\u6557\u7684\u6050\u61fc\u4e0d\u4ee3\u8868\u4f60\u53ef\u4ee5\u53bb\u8ced(\u4f8b\u5982\u62ff\u623f\u5b50\u53bb\u62b5\u62bc\u592arisk\u4e86)\u3002<\/p>\n

    \u4e00\u5b9a\u8981\u505a\u597d\u884c\u92b7\u4f5c\u696d\uff0c\u5e02\u5834\u5920\u5927\u53ef\u4ee5\u751f\u5b58\u55ce?\u5e02\u5834\u5920\u5c0f\u53ef\u4ee5\u907f\u958b\u5927\u516c\u53f8\u55ce? \u4f5c\u8005\u5efa\u8b70\u4f60\u7684\u5e02\u5834\u5927\u5c0f\u4e0d\u8981\u8d85\u904e $50M USD per year\u3002\u8981\u505a vertical \u800c\u4e0d\u662f horizontal\uff0c\u5373\u5229\u57fa\u5e02\u5834 (niche market)\uff0c\u7576\u7136\u8981\u9032\u5165 vertical maarket \u5c31\u9700\u8981\u4e86\u89e3\u7279\u5b9a\u7522\u696d (domain know-how) \uff0c\u56e0\u6b64\u4f5c\u8005\u7279\u5225\u5efa\u8b70\u6700\u597d\u5225\u505a tools company (\u96d6\u7136\u4f5c\u8005\u81ea\u5df1\u662f)\uff0c\u5c31\u662f\u7d66\u7a0b\u5f0f\u8a2d\u8a08\u5e2b\u7528\u7684\u5de5\u5177\u8edf\u9ad4\uff0c\u56e0\u70ba\u9019\u500b\u5e02\u5834\u66a8\u4e0d\u5927\u800c\u4e14\u5927\u516c\u53f8\u56e0\u70ba\u7b56\u7565\u63a8\u5ee3\u56e0\u7d20\u53c8\u6703\u53bb\u505a(\u4f8b\u5982\u5fae\u8edf\u7684\u5404\u5f0f\u8edf\u9ad4\u958b\u767c\u5de5\u5177)\u3002<\/p>\n

    \u4f5c\u8005\u63a8\u85a6 \u77fd\u8c37\u4e4b\u9053<\/a> \u9019\u672c\u66f8\u4f86\u5e6b\u52a9\u4f60\u8a55\u4f30\u65b0\u4e8b\u696d (\u96d6\u7136\u4f5c\u8005\u4e0d\u559c\u6b61\u9019\u500b\u66f8\u540d\u5c31\u662f\u4e86)\uff0c\u66f8\u6211\u8cb7\u4e86\uff0c\u4e0d\u662f\u5f88\u539a\u7684MBA\u66f8\uff0c\u4e3b\u8981\u662f\u56db\u5341\u56db\u500b\u975e\u5e38\u5be6\u52d9\u7684\u554f\u984c\uff0c\u4f60\u53ef\u4ee5\u4e0d\u7528\u5beb\u5b8c\u6574 bussiness plan (\u9664\u975e\u8981\u627e\u5275\u6295)\uff0c\u4f46\u4f60\u4e00\u5b9a\u8981\u60f3\u904e how to make money\uff0c\u5beb\u4e0b\u4f60\u7684\u8ca1\u52d9\u9810\u6e2c(\u6bcf\u500b\u6708\u7684\u6536\u652f)\uff0c\u76e1\u91cf\u58d3\u4f4e\u521d\u671f\u82b1\u8cbb\uff0c\u5c0f\u5fc3\u7522\u54c1 1.0 release \u524d\u5c31\u82b1\u592a\u591a\u9322\u3002\u9700\u8981seed captial\u7684\u8a71\uff0c\u9664\u4e86\u501f\u9322\u4e4b\u5916\uff0c\u4f5c\u8005\u5efa\u8b70\u5275\u696d\u4e00\u958b\u59cb\u4e5f\u8a31\u7528\u63a5\u5916\u5305\u6848\u4f86\u751f\u5b58\u3002<\/p>\n

    \u7b2c\u56db\u7ae0 \u7d66Geeks\u7684\u8ca1\u52d9<\/p>\n

    \u8ca1\u52d9\u4e4b\u5fc5\u8981\uff0c\u8ca1\u52d9\u4e4bboring\u3002\u9019\u7ae0\u7c21\u55ae\u4ecb\u7d39\u4e09\u7a2e\u8ca1\u52d9\u5831\u8868(Income statement,Balance sheet,Cash flow statement)\u8ddf\u4e00\u4e9b\u8ca1\u52d9\u540d\u8a5e(profit margins,revenue,cost of goods,gross profit \u7b49)\uff0c\u70ba\u4f55 open source \u71df\u904b\u6a21\u5f0f\u56f0\u96e3\uff0c\u5f9e\u8ca1\u52d9\u89c0\u9ede\u4f86\u770b\u56e0\u70ba\u5b83\u50be\u5411\u4f4e\u6bdb\u5229\u7387\u3002\u4f60\u9700\u8981\u5916\u90e8\u8cc7\u91d1\u55ce? \u5982\u679c\u662f\u7528\u81ea\u5df1\u7684\u76c8\u9918\u6162\u6162\u6210\u9577\uff0c\u53ea\u8981cash\u4e0d\u82b1\u5b8c\u5c31ok\uff0c\u4f46\u5982\u679c\u62ff\u4e86\u5916\u90e8\u8cc7\u91d1\uff0c\u5275\u6295\u6703\u8981\u4f60\u5feb\u5feb\u82b1\u5927\u9322\u5feb\u901f\u6210\u9577\uff0c\u800c\u4e14\u82e5\u53ea\u662f breakeven (\u640d\u76ca\u5e73\u8861)\u9084\u662f\u7b97\u5931\u6557 (\u6295\u8cc7\u5831\u916c\u7387\u592a\u4f4e)\u3002<\/p>\n

    \u770b\u5b8c\u9019\u7ae0\u8b93\u6211\u7b2c\u4e00\u6b21\u8a8d\u8b58\u5230 \u61c9\u8a08\u5236\u6703\u8a08 \u9019\u500b\u540d\u8a5e… :p \u63a5\u8457\u53c8\u5543\u4e86\u4e00\u672c\u6703\u8a08\u5165\u9580\u66f8<\/a>\u3002<\/p>\n

    \u7b2c\u4e94\u7ae0 \u63a2\u7d22 Micro-ISVs<\/p>\n

    \u4f55\u8b02 Micro-ISV\uff0c\u5c31\u662f\u6bd4 smail ISV \u9084\u5c0f\uff0c\u53ea\u6709\u4e00\u4eba\u8ca0\u8cac\u6240\u6709\u4e8b\u60c5… XDXD \u8a71\u8aaa\u6709\u672c\u66f8\u5c31\u53eb Micro-ISV <\/a>\uff0c\u4e0d\u904e\u90a3\u672c\u66f8\u5b9a\u7fa9\u7684\u61c9\u8a72\u4e0d\u9650\u4e00\u4eba\u3002<\/p>\n

    \u7b2c\u516d\u7ae0 \u7b2c\u4e00\u4efd\u6211\u7684 Micro-ISV \u5831\u544a<\/p>\n

    \u4f5c\u8005\u89aa\u81ea\u5be6\u9a57\u4e00\u500b Micro-ISV \u8a08\u756b\uff0c\u4ed6\u5be6\u4f5c\u4e00\u500b\u7c21\u55ae\u7684game\u4f86\u8ce3… \u4e0d\u904e\u6700\u5f8c\u5931\u6557\u6c92\u5e7e\u500b\u4eba\u8cb7… XD \u4ed6\u6aa2\u8a0e\u6709\u5e7e\u500b\u539f\u56e0\uff0c\u5982\u7522\u54c1\u4e0d\u5920\u5340\u9694\u5316\u3001\u4e0d\u61c9\u505a\u904a\u6232\u3001\u9700\u8981\u66f4\u6301\u7e8c\u7684\u6295\u5165… etc<\/p>\n

    \u7b2c\u4e03\u7ae0 \u72af\u66f4\u591a\u932f<\/p>\n

    \u9019\u7ae0\u9084\u883b\u6709\u8da3\u7684\uff0c\u63d0\u5230\u5e7e\u500b\u4f5c\u8005\u72af\u7684\u932f\u8aa4\u3002\u6bcf\u500bCEO\u90fd\u6703\u72af\u5f88\u591a\u932f\u3002\u4f8b\u5982\u5c0f\u5fc3\u7c3d\u7d04\u6642\u5c31\u56fa\u5b9a\u91d1\u984d\u7684 project (\u5f8c\u4f86\u7684\u958b\u767c\u6210\u672c\u8d85\u51fa\u9810\u4f30)\u3001\u5c0f\u5fc3\u592a\u65b0\u7684\u6280\u8853\u3001\u4e0d\u8981\u8cb7\u623f\u5730\u7522(\u96a8\u8457\u54e1\u5de5\u8b8a\u591a\u5c31\u4e0d\u5be6\u7528)\u3001\u5c0f\u5fc3\u6c92\u6709\u7af6\u722d\u8005\u7684\u5e02\u5834(\u56e0\u70ba\u6839\u672c\u6c92\u6709\u4eba\u9700\u8981\u90a3\u500b\u7522\u54c1)\u3001\u5c0f\u5fc3 middleman (\u63ae\u5ba2)\u3001\u6240\u6709\u5408\u7d04\u61c9\u8a72\u8981\u7d66\u5f8b\u5e2b\u770b\u904e\u3001\u591a\u7528\u73fe\u6210\u7684\u6280\u8853\u8ddf\u6a19\u6e96\u7b49\u7b49\u6545\u4e8b\u3002<\/p>\n

    \u5ef6\u4f38\u95b1\u8b80: Simply Patrick \u7684 Start a Startup<\/a><\/p>\n

    (\u7e8c\u96c6\uff0cPart 2 People<\/a>, Part 3 Marketing<\/a>, Part 4 Sales<\/a>\u00a0)<\/p>\n","protected":false},"excerpt":{"rendered":"

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