{"id":3974,"date":"2010-03-14T05:34:25","date_gmt":"2010-03-13T21:34:25","guid":{"rendered":"http:\/\/ihower.tw\/blog\/?p=3974"},"modified":"2011-04-09T01:53:39","modified_gmt":"2011-04-08T17:53:39","slug":"rails-ab-testing","status":"publish","type":"post","link":"https:\/\/ihower.tw\/blog\/3974-rails-ab-testing","title":{"rendered":"\u4f7f\u7528 A\/B Testing \u5de5\u5177\u5f15\u5c0e\u4f60\u505a\u7db2\u7ad9\u8a2d\u8a08"},"content":{"rendered":"<p>\u7576\u4f60\u6709\u591a\u500b\u8a2d\u8a08\u9078\u64c7\uff0c\u4e0d\u77e5\u9053\u54ea\u4e00\u7a2e\u6bd4\u8f03\u597d\u7684\u6642\u5019\uff0c<a href=\"http:\/\/en.wikipedia.org\/wiki\/A\/B_testing\">A\/B testing<\/a> \u53ef\u4ee5\u5e6b\u52a9\u4f60\u6e2c\u8a66\u54ea\u4e00\u7a2e\u6bd4\u8f03\u6709\u6548\u679c\u3002\u4f8b\u5982: \u4f60\u7684\u7db2\u7ad9\u8a3b\u518a\u6709\u5169\u7a2e\u8a2d\u8a08\u65b9\u5f0f\uff0c\u54ea\u4e00\u7a2e\u8b93\u6bd4\u8f03\u591a\u4eba\u8a3b\u518a\u5462? \u4f60\u7684\u8cfc\u7269\u8eca\u6309\u9215\u6709\u5169\u7a2e\u8a2d\u8a08\uff0c\u54ea\u4e00\u7a2e\u6bd4\u8f03\u8b93\u4eba\u9806\u5229\u7d50\u5e33\u5462? \u4f60\u7684\u5ee3\u544a\u7248\u672c\u6709\u4e09\u7a2e\uff0c\u54ea\u4e00\u7a2e\u6bd4\u8f03\u5438\u5f15\u4eba\u5462?<\/p>\n<p>\u5225\u731c\u4e86!! \u516c\u8aaa\u516c\u6709\u7406\uff0c\u5a46\u8aaa\u5a46\u6709\u7406\u3002\u8b93\u4f7f\u7528\u8005\u7684\u5be6\u969b\u9ad4\u9a57\u8ddf\u7d71\u8a08\u7d50\u679c\u4f86\u544a\u8a34\u4f60\u5427\u3002a\/b testing \u7684\u4f5c\u6cd5\u662f: 1.\u8f2a\u64a5\u9019\u4e9b\u9078\u9805 2. \u8a2d\u5b9a\u8ffd\u8e64\u9ede(goal) 3. \u4e00\u6bb5\u6642\u9593\u5f8c\uff0c\u89c0\u5bdf\u54ea\u500b\u9078\u9805\u9054\u6210\u7684 goal \u6bd4\u8f03\u591a\u3002<\/p>\n<p>\u800c A\/B testing \u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u4f60\u5f88\u5bb9\u6613\u505a\u597d\u9019\u4e9b\u4e8b\u60c5: 1. \u91dd\u5c0d\u4e0d\u540c\u4eba\u63d0\u4f9b\u4e0d\u540c\u9078\u9805 2. \u4f46\u8b93\u540c\u4e00\u500b\u4eba\u770b\u5230\u7684\u90fd\u662f\u540c\u4e00\u500b\u9078\u9805(\u9019\u662f\u4e00\u500b\u91cd\u9ede\uff0c\u4e0d\u7136\u6e2c\u8a66\u5c31\u4e0d\u6e96\u4e86)\uff0c\u4f8b\u5982\u900f\u904e cookie \u6216\u4f7f\u7528\u8005ID 3. \u63d0\u4f9b\u5f8c\u53f0\u5831\u8868\uff0c\u4e26\u63d0\u4f9b<a href=\"http:\/\/20bits.com\/articles\/statistical-analysis-and-ab-testing\/\">\u5206<\/a><a href=\"http:\/\/www.cennydd.co.uk\/2009\/statistical-significance-other-ab-test-pitfalls\/\">\u6790<\/a>\u544a\u8a34\u4f60\u9019\u4e9b\u6578\u64da\u662f\u5426\u6709\u7d71\u8a08\u5b78\u4e0a\u7684\u986f\u8457\u5dee\u7570 4. \u65b9\u4fbf\u5b89\u88dd\u53ca\u4f7f\u7528 5. \u5920\u5feb\uff0c\u4e0d\u6703\u5c0d production site \u9020\u6210\u6548\u80fd\u8ca0\u64d4<\/p>\n<p>\u5c0d Rails \u4f86\u8aaa\uff0c\u76ee\u524d\u6709\u5169\u5957\u53ef\u4ee5\u8003\u616e\u4f7f\u7528: <a href=\"http:\/\/www.bingocardcreator.com\/abingo\">A\/Bingo<\/a> \u548c <a href=\"http:\/\/vanity.labnotes.org\/\">Vanity<\/a>\u3002A\/Bingo \u5f88\u5bb9\u6613\u5b89\u88dd\u4f7f\u7528\uff0c\u529f\u80fd\u6bd4\u8f03\u967d\u6625\uff0c\u4f7f\u7528 ActiveRecord \u642d\u914d\u5feb\u53d6(memcached) \u4f86\u8a18\u9304\u8cc7\u6599\u3002Vanity \u529f\u80fd\u6bd4\u8f03\u8c50\u5bcc\uff0c\u9858\u666f\u4e5f\u6bd4\u8f03\u5927\uff0c\u63d0\u5021\u4e86\u4e00\u6574\u5957\u7684 <a href=\"http:\/\/www.infoq.com\/news\/2010\/02\/edd-post-agile\">Experiment Driven Development<\/a> \u958b\u767c\u65b9\u5f0f\u3002\u5b83\u4f7f\u7528\u4e86 <a href=\"http:\/\/code.google.com\/p\/redis\/\">Redis<\/a> \u4f86\u8a18\u9304\u8cc7\u6599\u3002\u4e0d\u904e\u4ed6\u7684\u4f7f\u7528\u6587\u4ef6\u4f3c\u4e4e\u6c92\u6709\u8ddf\u4e0a\u7a0b\u5f0f\u7684\u66f4\u65b0\u901f\u5ea6\uff0c\u6240\u4ee5\u4e0d\u592a\u597d\u5b89\u88dd\uff0c\u5f97\u53bb\u7ffb source code\u3002\u5982\u679c\u4f60\u73fe\u5728\u5c31\u60f3\u8a66\u8a66\uff0c\u6211\u6703\u5148\u63a8\u85a6 A\/Bingo \u6bd4\u8f03\u5bb9\u6613\u4e0a\u624b\u3002<\/p>\n<p>\u5982\u679c\u4f60\u4e0d\u60f3\u6539 server side \u7684\u7a0b\u5f0f(\u6216\u662f\u4f60\u662f\u4e0d\u6703\u5beb\u7a0b\u5f0f\u7684\u884c\u92b7\u4eba\u54e1)\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e <a href=\"https:\/\/www.google.com\/analytics\/siteopt\/\">Google Website Optimizer<\/a> \u9019\u5957\u5de5\u5177\u4f86\u505a a\/b testing\u3002Google \u7684\u65b9\u5f0f\u5c31\u55ae\u7d14\u7528 JavaScript \u4f86\u8a18\u9304: \u4f60\u5148\u544a\u8a34 Google \u4f60\u6709\u54ea\u5e7e\u7a2e\u9801\u9762\uff0c\u4f8b\u5982 Original page\u3001Variation page 1\u3001Variation page 2 \u4e09\u7a2e\u9078\u9805\uff0c\u63a5\u8457\u63d0\u4f9b Conversion page \u662f\u6307\u9054\u6210 goal \u7684\u9801\u9762\uff0c\u7136\u5f8c\u5c07 Google \u6703\u7d66\u4f60 control script \u8cbc\u5230 Original page \u53bb(\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u8f2a\u64a5\u5230\u5176\u4ed6\u9801\u9762)\uff0c\u4ee5\u53ca tracking script \u8cbc\u5230\u5404\u500b\u9801\u9762\u3002<\/p>\n<p>\u6700\u5f8c\uff0cA\/B Testing \u7576\u7136\u4e5f\u4e0d\u662f\u842c\u80fd\u7684: <a href=\"http:\/\/commetrics.com\/articles\/supplement-with-qualitative-assessment\/\">Why A\/B testing of web design fails<\/a>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7576\u4f60\u6709\u591a\u500b\u8a2d\u8a08\u9078\u64c7\uff0c\u4e0d\u77e5\u9053\u54ea\u4e00\u7a2e\u6bd4\u8f03\u597d\u7684\u6642\u5019\uff0cA\/B testing \u53ef\u4ee5\u5e6b\u52a9\u4f60\u6e2c\u8a66\u54ea\u4e00\u7a2e\u6bd4\u8f03\u6709\u6548\u679c\u3002\u4f8b\u5982:  &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ihower.tw\/blog\/3974-rails-ab-testing\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008\u4f7f\u7528 A\/B Testing \u5de5\u5177\u5f15\u5c0e\u4f60\u505a\u7db2\u7ad9\u8a2d\u8a08\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[53,4],"tags":[],"class_list":["post-3974","post","type-post","status-publish","format-standard","hentry","category-rails","category-web-design","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1q6tG-126","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/posts\/3974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/comments?post=3974"}],"version-history":[{"count":24,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/posts\/3974\/revisions"}],"predecessor-version":[{"id":5527,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/posts\/3974\/revisions\/5527"}],"wp:attachment":[{"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/media?parent=3974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/categories?post=3974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ihower.tw\/blog\/wp-json\/wp\/v2\/tags?post=3974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}